Are you a digital marketer still struggling to rank your website in search engines? Let’s dive in to understand the right Best SEO Tools. and techniques to extinguish the SEO ball of fire and help your website to sit on top of the heap.
What is Search Engine Optimization(SEO)?
SEO aka Search Engine Optimization is a process of refining your website traffic and search engine ranking. It is completely organic i.e. you are not paying anything to Google (or any search provider) to come up on the search page. Undoubtedly, this goal can be achieved by the use of the right tools and techniques. SEO can also be called a process of understanding what people are looking for against what you are providing them (relevance). Relevance can turn defines your website rank in the Search Engine Result Page(SERP).
After understanding the concept of content relevance. Then, move to work on other optimizations of your web pages as per the google norms, which contributes towards the ranking of your web page.
To understand how SEO works on the ground, let’s first understand the 2 broad categories of SEO viz. On-Page SEO and Off-Page SEO
What is On-Page SEO?
On-Page SEO means whatever you can optimize on your website according to the rules and regulations of Google.
What is Off-Page SEO?
Off-Page SEO involves any action taken outside your website to improve your ranking in the SERP, that demonstrates users’ perception of your website’s popularity, relevancy, trustworthiness, and authority. Clearly, for good Off-Page SEO, you need to create quality backlinks for your website.
The fact cannot be denied that Search Engine Optimization (SEO) is a long and complex process to rank a website nevertheless it is the only way for any website to stay on top of the heap on the search engine result page.
If that really confuses you as to how to achieve this goal then the answer to your struggle is Best SEO TOOLs.
SEO tools are a bunch of tools readily available in the market to accomplish various sub-tasks in your SEO Journey. There are tools available for processes like data analysis, keyword research, backlinking, finding strengths and weaknesses of your website, etc. Clearly, SEO tools can provide accurate analysis that helps your website to stand out in the crowd.
10 Best SEO Tools :
It is a completely free tool provided by Google to monitor your website performance in Google Search Engine Result Page(SERP). You just need to add a code, called sitemap, to your website to connect with the Google search console. This will help optimize your website page for better performance on the search result page. Google Search Console tool is very useful for new website owners, who want to submit a webpage for search ranking.
Google Analytics is one of the best freely available SEO tools for analyzing your website performance and getting some insights. It has a rich feature set to give you drill-down details of your website. Furthermore, A simple scenario would be to see your visitor’s journey right from the page-wise hopping, including a time spent view and the page where they enter and exit. These details help you in a very important analysis i.e. the bounce rate, that further feeds back to google on ranking your website as per google algorithm. So, if you are new to digital marketing or an expert in this market, this is a go-to tool in your list to ensure the best ranking for your website or ongoing improvements in non-performing areas of your web page.
Ahrefs is another leading SEO tool for analysis and backlinks. It is heavily used to provide your competitor’s backlinks to use for your backlinking. One common use case is to find out the best-performing links as well as broken links in your website to help you fix them. It also has several other precious SEO Audit features like rank tracking, keyword research, competitive research, content research, backlink research, and much more. The only bad news here is that the full version is a paid one once you decide to go beyond their limited free version.
Moz is another great tool for SEO analysis, especially in in-depth competitor analysis. It has a notable feature, the Free MozBar (toolbar) that can be easily downloaded to see a website’s metrics while looking around any competitor page. Clearly, if you start loving it, go for Moz pro (paid) that provides specific recommendations to improve your page performance with its “page optimization feature”.
5. SEMRUSH
SEMRUSH is a favorite tool in the SEO community that allows you to easily access your google ranking and also provides new opportunity areas for better ranking. Additionally, it has few great features like “domain vs domain” analysis that allows you to compare your website with your competitors or the “organic traffic insights” feature that allows you to see all your articles in one dashboard with related keywords, social shares, and word count thus giving users a quick overview of what’s working and where to optimize.
Google keyword planner is another great freely available tool for keywords research. For example, if you are writing an article about a pizza dough recipe then you can explore this tool to find which keyword can give you the best search ranking and also see your competitor’s ranking keywords. You can use these keywords for your SEO as well as Search Engine Marketing (SEM). There are so many keywords you will find in this tool however you need to analyze which one will be relevant to your page.
7. Ubersuggest
Ubersuggest is another keyword finder tool that allows you to find the most relevant keywords that help your website to rank on the Google search result page. Like Google Keyword planner it shows you keyword search volume, CPC, and seasonal trends of the keyword however unlike them, it has few paid features for deeper analysis of your keywords.
Keyword Finder SEO tool is another keywords research tool specially used for finding out the foremost long-tail keyword, performing rank analysis on SERP and backlinks. In Addition, It has a great feature, “Rank Tracker Tool” that easily h ranking while tracking your improvement on one key metric.
SpyFu is another ball of the fire of SEO analysis tools. You can find which keyword is searched how many times and monthly performance. Also, It has the same feature as others have “competitive keyword analysis.” However, this tool can show your competitor’s keyword’s organic traffic and paid traffic. You can use this tool like others by entering a competitor’s URL and can see entire details. It has some free features and some paid ones.
10. Majestic
According to the market expert Majestic is one of the best SEO tools. In many features its one best feature is “the Majestic Million” which allows you to see top-ranking million websites, analyze who is cutting out the traffic and where your website is sitting. It has some other features like a backlink checker, keyword finder, etc. If you want to see each and every minor analysis, it could be in your SEO tool bucket list.
If you are looking for the Best paid SEO feature you need to compare these tools in terms of their feature. This is also a difficult task to do however we have done the task for our users. Comparison between paid SEO Tools all given options:
Comparison between paid SEO Tools
| Given Suggestion | Ahrefs | Moz | SEMRUSH | Ubersuggest | KW Finder | SpyFU | Majestic |
| Page Authority (PA) | Y | Y | Y | Y | Y | N | N |
| Domain Authority (DA) | Y | Y | Y | Y | Y | Y | N |
| Difficulty Scoring | Y | Y | Y | Y | Y | Y | N |
| Keyword Management | Y | Y | Y | Y | Y | Y | N |
| Related Keyword Suggestions | Y | Y | Y | Y | Y | Y | N |
| PPC Metrics | Y | Y | Y | Y | Y | Y | N |
| CPC Metrics | Y | Y | Y | Y | Y | Y | N |
| Landing Page Alignment | N | N | Y | Y | N | Y | |
| Search Position Monitoring | Y | Y | Y | Y | Y | Y | Y |
| Webpage Crawling | Y | Y | Y | N | N | N | Y |
| Backlink Tracking | Y | Y | Y | Y | N | Y | Y |
| Google Search Console Integration | N | Y | N | N | N | Y | |
| Where to Buy | Plans & Pricing – Ahrefs | Moz – Moz Pro Pricing | Plans & Pricing | Semrush | Pricing | KW Pricing | SpyFU Pricing | Majestic Pricing |
Conclusion
These are some of the best SEO Tools out of all available in the market. They can make your SEO journey faster and simpler if chosen correctly based on your content, requirement, and marketing strategy. Hope this helps you in your journey to bring up your website on the Google Search Result Page(SERP). Your success is now in your hands, go for it !!
TO READ MORE ABOUT SEO:
- Why SEO is important: https://blog.aleph-technologies.com/why-seo-is-important/
- How to Become an SEO Expert? : https://blog.aleph-technologies.com/how-to-become-an-seo-expert/
- Organic Marketing: https://blog.aleph-technologies.com/organic-marketing-the-digital-marketing-institute/
- What are Backlinks and why are they are important for your SEO and DMI? : https://blog.aleph-technologies.com/what-are-backlinks-and-why-are-they-are-important-for-your-seo-and-dmi/
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