Artificial intelligence for Digital Marketing
Artificial intelligence is transforming customer-facing services for digital marketers by increasing efficiency and optimizing user experience. It is one of the most efficient digital marketing trend that anyone must look out for. The best part of AI is, itll work for you 24/7 and doesnt require your assistance.
What are some examples for AI for digital marketing?
- Search engines
- Website design
- Content creation
- Predictive customer service
- AI chatbots
- Speech recognition
- Ad targeting
- Dynamic pricing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
There are different types of content marketing available in the world of marketing
- Visual content
Personalized emails marketing
Personalized email marketing uses personal information of subscribers to provide them with relevant offers and to produce more targeted emails. Many think it is a traditional method of communication, but email marketing is still extremely popular in advertising.
Video marketing uses videos to advertise your product, increase interactions on your social media pages, helps you to reach new audience and most importantly educate your customers on your product.
Video streaming platforms like youtube, instagram live , netflix and facebook live are growing up in the industry more than ever.
There was a period when people used to watch video ads through the television. But now, its just a fingertip away through the mobile phones.
Chatbots for marketing
A chatbot or chatterbot is a software application used to conduct an on-line chat conversation via text or text-to-speech, in lieu of providing direct contact with a live human agent.
Accelerated mobile pages
Mobile phones play a major role in being an important tool for digital marketing in the present days. It’s estimated that around sixty percent of search engine traffic that goes through Google is done through mobile phones.
Voice search SEO
It is the process of improving your webpage to appear in voice searches.
According to research by Review42 on voice search, they found that 55% of teenagers use voice search every day.
It is the process of optimizng the images on your webpage so that they are easy for the search engines to read and find, consequently improving the visibility and rankings of your content in google and other search engines.
Automated bidding google ads
A bid strategy that automatically sets bids for your ads based on that ad’s likelihood to result in a click or conversion. Each type of automated bid strategy is designed to help you achieve a specific goal for your business.
The benefits of using automated bidding are;
- You can save time as you dont have to manually set bid amounts or individual keywords
- Automated bidding uses machine learning learning to evaluate performance over time and optimize for your specific goal.
Shoppable Content is any content- picture, video, or article, that includes a direct link to a buyout portal.
Instagram has introduced a shoppable content feature, where users can buy a product directly from a story or a post. Even Pinterest has introduced this feature for its audiences.
Brands such as H&M have stepped up their marketing game with their shoppable content, by turning their Instagram profile into shoppable posts.
In order to succeed in the ever changing world, every person who is into digital marketing must stay up to date to the marketing strategies, technologies and techniques. to lear more about digital marketing, visit www.iidm.world.