Events are where a lot of people meet and create good memories that last a lifetime.

Covid19 has left big events to be a thing of the past as people are not allowed to gather in large numbers in or outdoors.

A lot of events companies had to retrench a large number of employees and cut the salary of others because the business had hit rock bottom in the early stages of Covid19.

Though some events companies remained open and managed to find a way to stay in business and still have people gather but still keep the social distance.

If you are a small or big events company, keep reading to find out how your business can be a great success through digital marketing strategy.

Creating digital marketing is very important for your business. It helps you to set a direction for your business and leads you to a brighter future.

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Vision

Our vision is to bring people together, create and unte new families, and create great memories for our customers through our beautiful decor and safe spaces that we pick out for our events.

We aim to put smiles on our customers’ faces and joy in their hearts

We promise to work with you and plan your events exactly how you want them to be and deliver the message you want to send to your guests through our beautiful decor and lovely venues.

We promise you will get what you paid for and more from us.

Mission

Our mission is to create memorable memories for our clients through uur events, whether it is funerals, weddings, parties, or just corporate conferences.

We intend to create job opportunities for the people in our communities and teach/educate people about events planning and how everything works.

Event planning is usually stereotyped to be a woman’s work or only women should do events and not the other gender, we plan to change that mindset and make it a career everyone can enjoy and find a home in it.

We want to take event planning to another level and make it something that people consider as a career more often and not only grow our own company but also be able to help other companies.

Event planning is the future.

 Objectives

For every business to be successful there needs to be goals set to direction and proper planning for the future and also show a form of order within the business.

Covid19 has delayed some goals and some had to be adjusted to go with the covid19 rules and regulations.

• Short term goals

• Build strong relationships with our clientes.
• Plan more than 5 events a month.
• Own equipment like chairs, tables, and cutlery

• Long term goals

• Plan more than 10 events in a month.
• Have our own event venues.
• Have more than 3 venues around South Africa and hope to grow to other countries.
• Have more than 150 employees working under us.

Strategy

We will volunteer to work for free or for very low prices for very big events so we can showcase our work and in that way we hope to attract more potential customers. 

We plan to approach investors that can invest in our company and use their investments to grow the company.

We plan to buy venues and rent them out to other events companies when we are not using them so we can make more money from them and in that way we will be able to reach our goal of having more than 150 employees working for us and us creating jobs.

We intend on advertising our business using digital marketing. Digital marketing plan for event planning companies

Approach

• Target
• Budgeting
• Scheduling
• Location
• Marketing
• Coordinating

Tactics

• Make events easy
• Make events great
• Optimize events saving 
• Align events to strategy