The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with lot of restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere!
Additionally we will be providing all sort of reports based on the performance.
Here are some of the top Marketing strategies for Restaurant, Where you can achieve the goal using the below steps.
1. Build your Brand:
Your restaurant’s brand identity has a very direct impact on customer loyalty. When you have a strong brand this is an effective promotional tool in itself and it can happen in the restaurant but also on your social media and other marketing channels and Do you know how branding strategies work.
Make sure that your name and brand is attached to your pins. That way when people discover them, they know exactly where to go to enjoy your dishes!
2. Show off your Ingredients:
Most of the people who dines are increasingly excited to know about ingredients. This shows the provenance of your food. Is it local sourced, grown organically, from specific farms or grown in a special way? Often the key is to show people what you offer can’t be eaten anywhere else.
Therefore, we need to mention all the ingredients with quality images or videos.
3. Use Email Marketing:
As you all know Email is still a great Marketing channel if you know how to use it – just remember you are competing with almost all of the biggest brands in the world for attention in people’s inboxes.
What would you send to someone who has only dined with your once in the past 3 months compared to someone who has come in once a week?
By using your customer data and combining it with marketing automation you can create email that is relevant to customers rather than just mailing.
4. Tie up online Food Delivery
Online food delivery is one of the fastest growing business in the world, Especially with Covid-19.
It deal with logistics as well as offering friendly user experiences for consumers. These apps are delivering up 1000s of local customers for restaurants every month. Potentially a huge marketing win for restaurants.
Therefore, toeing up with online food delivery gives massive number of visibility and engagements.
There are lot of different Apps in different location to see which one serves you the best. The big Apps in Australia are:
- Uber Eats
- Hey You
- Happy Cow
5. Ensure you have a perfect Website
Build a user-friendly Website for your restaurants, which is base to run a business in the current Digital Marketing world. One of the main reason for you to build a website is giving all your information related to restaurants like Menu, Opening hours, Location and Reviews etc.
How easy is it for customers to get this information from your website without stepping out, especially on thier phones and laptops.
Next consideration will be your Brand, this will reach to thousands of people without promoting, not only brand all your recipes and menu’s.
6. Create a Social Media Contest and Challenges
This makes you to gain more followers and boost your brand visibility and get more customers to check your websites.
Everyone love playing game and winning free stuffs on apps and a social media contest is a fun way to promote your brand and major advantage is if winner has never dined with you before it will give them a chance to visit your restaurant and equally give them the discounts which attracts adults and kids.
7. Hashtag plays a major role
If your restaurant is consistently using hashtags, it will encourage your followers to use it as well and it’s main advantage is to increase the engagements.
Use local hashtags so that your posts show up in your geographical area. After all, you are more than likely targeting people who are nearby.
In addition to using niche hashtags, you will want to monitor the number of hashtags you use.
Too many can be annoying and decrease engagement just as too few can be ineffective.
Moreover, we can attract many people from the valid hashtags and thus gives more amount of traffics.
8. Coupons and Discounts Campaigns
Most of the people like getting discounts when they are buying something, that actually create best impression among customers therefore coupons are always an best option to get people through your business.
Offer a free dish to your new email newsletter subscribers (we can show you how to get more of those too). and offer a buy 1 and get 1 dish on every Friday or once in a week. For special occasion you can make a offer like “Happy Hours” so that you can provide some welcome drink free for few hours.
9. Respond to Online Reviews
They are either a boon or a bust. Getting negative reviews will have a negative impact on business.
Managing and replying to reviews, especially if they are bad is therefore an essential marketing strategy.
Equally important handling the negative comments than positive, so consequently gives best impression among the consumers.
10. Send Birthday Remainder Emails
The 1st step is recording the birthday’s of your guests. You can ask them over the phone, run survey’s or ask them when they are making an online booking.
2nd step is storing and managing the information in a customer database or CRM
3rd step is sending them a personalized email 2 or 3 weeks out from their big day explaining why you have the best venue for their event. You could also consider adding in a special discount to sweeten the deal.
11. Google Ads, Facebook Ads, Instagram Ads
Most restaurants have at least considered running digital ads to promote their business.
Online ads have a low barrier to entry – they are easy to setup and you can start with a very small budget just to test the water.
We recommend Facebook ads, Instagram ads, and Google Ads when getting started with restaurant advertising.
Each ad platform has it’s own unique features which you will become familiar with over time. But be warned – in mature markets like the US and UK – digital ads are not so cheap anymore, so monitor the performance closely and turn them off if not performing.
With digital ads you must master the basics to get good ROI. These are:
Showing your ads to the right people is the most important predictor of success. Read up on how to effectively target people by both location and interest categories.
Having great looking ads that appeal to your customers is a must. Consider images, copy and theme of ads. Are you promoting discounts or just the restaurant in general.
Analytics and testing
Monitoring the performance of your ads and continually testing new combinations of creatives and targeting is also a must.
12. Get Influencer to Post on Social Media
The name of the game with influencer marketing is to invite an influencer to your restaurant, give them a free dining experience and in exchange they will share that experience to all their engaged followers.
The best place to start with influencers is with local Instagram users with a large following. Do some research to find people with large followings, ideally over 10,000 followers, and also who fit in with the brand of your restaurants.
13. Have a High Quality Social Media Images
Food pictures are huge on Instagram and one of the best ways to get people interested in your restaurant is by posting pictures that make your food look irresistible.
High quality visual content is a very important part of today’s restaurant marketing. Food pictures entice diners like nothing else.
Equally, when they dine-in we have to satisfy the food with same quality and presentation.
14. Local SEO plays a role
Every day people search for things like ‘Italian restaurants near me’ thousands of times.
Fun fact: Did you know that across the globe people search the terms ‘restaurants near me’ 20 million times every month! Astonishing.
According to Local SEO it actually gives more information to the local people than world wide, so its much better for consumer to dining.
A modern restaurant marketing plan needs to consider how your restaurant will be found for these types of local searches online.
This is a huge topic for restaurants looking to dominate in SEO.
Get started by looking at the following:
- Claimed and updated Google Business profile.
- Accurate location info on your website. The so called NAP.
- Reviews on Google
- Location keywords in your website URL structure
- Optimized website pages for SEO.
15. Collect Restaurant Serveys
You can’t make good decisions without knowing what your customers think about you.
If you survey your customers regularly this will give you an indication of not just where you can improve but also how what people care about.
Addressing these concerns in your marketing as well as promoting what diner say they already liked means you are more likely to impact people decision making.
Hence, we will get an idea about the consumer thoughts and what exactly they need from us and also we can improve our business accordingly.
16. Make people engaging in live Social media Stories
Stories are newish social media format pioneered by Snapchat. Usually a portrait sized image or video that disappears after 24hrs. Across Snapchat, Facebook and Instagram hundreds of millions of people engage with social media stories every month.
Whilst your regular social media feeds show the best, most perfect side of your restaurant, with stories you can focus more on the day-to-day vibes at your restaurant such as sharing videos of interesting kitchen prep or quick interviews with the head chef.
moreover, it might reach to many people and tempts to visit the restaurant once.
Let us take care all your restaurants need and serve the best result with good amount of traffic and engagements etc
I will be considering the above steps to get the brand reach and also which is more important to run the business engagement and traffic. Therefore we will be monitoring all the social media platforms for better result.
visit u: https://thedigitalmarketinginstitute.org/
Content Marketing Analyst at International Institute of Digital Marketing