Businesses today need to have a digital presence is they wish to remain relevant. Whether the business is big or small, businesses need to be reachable in Google or social media.
As every business comes to this realization, starting a digital marketing strategy might seem overwhelming. IIDMTM has come up with a simple list to keep in mind when planning a successful strategy.
A complete and helpful website
This might seem obvious, but some companies miss the mark when it comes to their digital “home”. A website should not only be your brand display but must display relevant information such as what you sell, where are you located and frequently asked questions.
A huge advantage comes of having a webpage that loads quickly, uses its industry relevant keywords. Businesses websites have also seen that displaying testimonials or reviews add credibility and reduce trust issues in potential buyers.
Social Media presence
Most buyers will look up your business on social media if they wish to corroborate information or even reach out directly. Presence on Facebook, Instagram and other social media channels can be one more way of staying connected to consumers.
Something to keep in mind is brand consistency across these platforms. The social media platforms you choose should reflect your values, quality and core messages. A good way of thinking about social media is a digital display window with a direct communication channel to your past, present and future clients.
Be found when you are searched for
There are several tools to help your business be found easily on the world wide web. Google My Business works as a quick reference with relevant information on your business. This also makes your business available on Google Maps and displays reviews of past clients. TripAdvisor and Yelp! are sites made relevant by clients’ ratings, photos and comments.
A Digital Marketing strategy is a long well thought plan that should go hand in hand with your overall marketing strategy. While this is a short list, it is a good starting point in getting your business started with a digital presence that will aid in growing your client base.