1. Lacking realistic digital marketing goals and goal tracking
One of the biggest mistake in digital marketing is goal setting. If you don’t goal set you wont have any direction or know what’s going on with your campaign. Without realistic goals your setting up your business for failure. Unrealistic goals are discouraging because you won’t achieve them no matter how well you implement and optimize your digital marketing strategies.
- How to avoid this digital marketing mistake. Using SMART goals
- Specific: Goals must aim to achieve a precise action, whether it’s clicks or leads.
- Measurable: You must set trackable goals. When you know what you want to accomplish, you can determine relevant data and metrics.
- Achievable: Goals must have digital marketing objectives that you can achieve. Think about what you want to accomplish and where you want to be at the end, and set milestones that are feasible to achieve.
- Realistic: A good goal should stay within the means of your budget and resources. Don’t try and bite off more than your resources or your team can handle. Setting regular meetings to revaluate how you are doing with your milestones will help keep your goals realistic and achievable.
- Time-sensitive: Goals need to have time limits. Setting deadlines will help keep your team on track and motivated.
2. Targeting the wrong audience
One of the biggest mistakes in digital marketing is targeting the wrong audience. Many companies will try to target such a broad audience they want to reach everyone and anyone but end up being discouraged because no one will buy their products or use their services.
When businesses target too broadly, it means they aren’t providing relevant content to interested people.
How to avoid this digital marketing mistake
Research your target audience!!
Finding the right audience takes research and testing. You have to know who is likely to hold an interest in your products or services. Start by creating marketing personas based on your previous buyers. Marketing personas are fictional profiles that represent your customers based on data about your target audience. These personas are based on information like:
- Demographics
- Interests
- Hobbies
- Buying habits
3. Neglecting your website design
A user friendly website is a must for business in the digital age. One of the most common digital marketing mistakes companies make is neglecting their website.
To thrive in today’s digital world, you need a user-friendly website that’s easy to use and provides valuable information. If you don’t put effort into optimizing your site to provide positive experience, you fall behind your competition.
How to avoid this digital marketing mistake
To avoid this marketing blunder, you need to ensure your website is user-friendly. You’ll want to make sure your website is:
- Mobile-responsive: Make sure that each of the elements on your page is scalable, so they fit your visitor’s screen no matter the device.
- Quick to load: Compress elements with large file sizes on your page like images, GIFs, and videos.
- Easy to navigate: Plan out your site’s navigational structure and test different versions to see which works best for your audience.
4. Forgetting about search engine optimization (SEO)
Search engine optimization (SEO) is how your customers find your business on search engines, the main way to find anything on the Internet. If you haven’t incorporated SEO into your digital marketing strategy, people won’t find your website in the search results, so you won’t reach new and valuable leads for your business.
If you don’t know how to do SEO, it’s time to learn how to use this strategy. The most important thing you need to know about implementing SEO is how to do a key word search. Take time to identify the questions your audience asks by interacting with your customer service team and researching your competitors and industry.
Lisa Rose Alvaro