It is true that SEO involves patience but sometimes using the right techniques at right time gives you better results earlier. It is all about implementing basic SEO configurations for maximum exposure.
This blog will be really helpful if you are looking for quick steps for effective SEO, read on!
Read our article to know “What is SEO“
Simple Tips To Improve your SEO
- Make your website user-friendly and mobile-friendly
- Post fresh and relevant content
- Optimize your headings, descriptions and URL structure
- Improve your website loading time
- Submit your website in Google and Bing Webmaster tools
Make your website user-friendly and mobile friendly
“Nearly 70% of the users are mobile users”
Make a mobile-friendly website to get the possible traffic through search engines and gain some benefits.
The main reason behind focusing on the mobile-friendly website is that most of the users are coming from mobile. You can also check on your Google Analytics reports or “Mobile Overview” report. According to the top SEO researchers, they also believe that majority of the conversions are done using Mobile. This is only possible if your website is mobile-friendly because if the user faces any problem then they will leave your website immediately and can switch to your competitor website.
Also, you can use a mobile-first index tool by Google that is used for indexing mobile websites. But it has a condition that your website should fall in mobile friendly category. Otherwise, it will not be a part of the Google mobile index.
Points to Remember:-
- Check your website with the Google Mobile Friendly Test and fulfil all the requirements asked.
- Keep your content, images and links the same for both mobile users and desktop users.
- Also, test your website speed with the Google mobile speed test. Take all required actions ask to improve the speed as much as possible.
Post Fresh and Relevant Content
After creating an attractive website that is mobile friendly. It is time to post content on your website.
Write unique content, it will help build an audience and keep your existing readers happy. Now, content constitutes of different types like articles, infographics, videos, slideshows and many more. Keep your content attractive and engaging, believe me, it will make your user stay on your website for a long time which will increase your website goodwill and reduce the bounce rate of your website.
There is a big competition now in the market and updating is must require in your website and keyword researching also plays a critical role if you want to stay ahead of your competitors. Fresh content keeps you updated as well as using new and relevant keywords boost your content and you have more chances of winning the race.
Optimize your Headings, Descriptions and URL structure
The oldest and the latest tip in the SEO industry is to always optimize your titles, descriptions and URL structure. Look at the image below and answer the questions given in the next paragraph.
- Which one looks descriptive?
- Which one looks catchy and friendly to the user?
- Which one gives you a website introduction without clicking?
- If you saw both in the search results, which one would you choose?
I am sure that the ‘first example’ is your answer to the above questions and this is expected because it presents:
- A unique and meaningful title
- A catchy description
- A well-formatted URL
Crosscheck your website using these techniques and if there is a chance for improvement in your titles and descriptions, make the priority and get it done and move to one of the steps for getting better rankings.
Improve your Website loading time
When I say website loading time that means the page speed, how much time a page takes to load. It is a very important part of SEO and this part comes under Technical SEO. If your website is taking a lot of time to load and you are not taking the necessary steps to improve then you are doing a big mistake.
Let’s take an example to understand it better
If your competitors having a website on the same niche and the website of one is opening faster than the other then there are high chances that it will rank higher (on condition: other things are equal)
Faster websites generate more traffic which leads to more sales or business and page views are comparatively high as compared to websites that are loading slow.
As I said above this part comes under the Techniques of Technical SEO, so you may ask how to improve the page speed. So I must say you can master the Technical SEO or if you are running a business and you are good at budget then you can hire an SEO expert or a developer. If you do wish to hire anybody then follow some basic steps I am mentioning below to make your site load faster.
- Remove large size images
- Choose a faster hosting provider
- Use CDN (Content Delivery Network) service
Submit your website in Google and Bing Webmaster tools
Let’s move on to the next step to submit your website with webmaster tools. Webmaster tools allow you to analyze the performance of your website and it also gives you the plenty of information. Webmaster tools dashboard shows you the visitors on your site, your indexed URLs, you can submit your sitemap using the tool. In simple words, it is a process of showing the presence of your website to search engines.
Although if you did not submit your site to webmaster tools then also Google will know everything about your website but after registering with webmaster tools you can perform basic configuration to your website. You can keep a regular check to the following:
- Regular Visitors/New Visitors
- Index Pages
- Number of Backlinks
- Search Keywords
- Crawl Errors
The above 5 tips are simple but at the same time, they are also very important.
If you are running a blog, eCommerce store or content driven website and you are not getting traffic from search engines, then you need to ensure that you have implemented the above 5 tips correctly.
About the Author
Rohit Sharma is an SEO Executive with more than 3 years of practical experience in using SEO techniques and Digital Marketing. Rohit holds a bachelor degree in commerce. He loves to write in his vacant time on travel and digital marketing strategies. Connect with Rohit on Facebook and Linkedin.