Marketing is an industry that is always changing. Thus, in this relatively new year, it will be helpful to look at the trends to keep up with. Here are five digital marketing trends in Australia to keep an eye on for 2022.
Personalization
Consumers want to be sold on products and be guided to goods they know align with their values. Thus, new approaches should be taken that match this consumer mindset. Conversational marketing, personalized email marketing, messaging apps, and more “genuine content” is the focus for digital marketers in 2022.
Video Marketing
Mark Zuckeberg believes the next phase of the internet is a virtual reality one. But for now, even he admits that the internet is video focused. Instagram Reels, TikToks, YouTube; people and consumers are watching video content more than ever before.
Video content also boosts engagement by starting conversations, encouraging comments and discussion. High quality videos can also increase your website’s search function optimization. In a marketing landscape such as Australia, there are a lot of companies with familiarity with video content.
Streamers are the New Influencers
Video content is the mainstay of today’s internet, but the popularity of live streaming is also exploding, especially on Twitch. This is thanks to more time spent at home lately plus the popularity of “Just Chatting” content. Whatever the reason, marketers should understand this platform and understand the optimal marketing strategies on it.
First, advertisers have to understand the average stream viewer. Most are male, but that demographic is also changing rather quickly. They are also quite young. A marketer should understand this to know what the average viewer of a stream would be responsive to.
Next, what kind of marketing is possible? Marketers can use traditional means of marketing through pre-roll ads and banners. However, marketers can also partner with streamers themselves. They have built-in trust with their audience, this adds another dimension for marketing your product.
Focusing More On Gen-Z
Just like the rest of us, Gen-Zs are getting older. This means shifting digital marketing demographics and new opportunities. Gen-Z is in their formative years now and this means opportunities to build trust with the demographic for marketers. It will also be essential for marketers to keep an eye on this cohort’s interests and habits.
Take Advantage of Automation Tools
Automation tools are and will continue to be a game changer in the digital marketing world. You can use them to schedule posts for your business and optimize your own efficiency as a marketer. Through this optimization, it ultimately means a greater efficiency for your company.
As marketers, we can only do so much manually. But automation tools give us the ability to be in two places at once or complete different tasks simultaneously. It make clients happier by optimizing our posts and engagement, but it makes marketers more efficient and durable.
Conclusion
Perhaps there is no such thing as “tried and true” in the marketing industry. Things change, whether because of technology or demographics. It is always helpful to consider the trends and how we can try to stay ahead of the curve.