COVID-19 has boosted the digital marketing world for any/all businesses to use. At the start of the pandemic, businesses were in shock. How were they going to reach the public if everyone was staying at home? Traditional marketing methods were not useful anymore. Digital marketing was the key.
What is Digital Marketing?
Digital Marketing or Online Marketing is any form of marketing that is done online. Developing content that users will see and connect with on their devices whether it be their phones, laptops or TVs.
Since COVID-19 digital marketing has grown which many businesses have adopted digital marketing to reach their target audience and to stay competitive. Lockdown has shown us how important digital marketing is, as there was an increase in technology use. More people on their phones means more viewers on digital advertisements.
So why should you study digital marketing?
- First, it is a growing industry. As stated above, lockdown has shown the importance of digital marketing and has grown since.
- You can learn it anywhere – online or in-person – there are various courses you can find online that fits your schedule. IIDM offers a variety of different online courses for you to study digital marketing and become certified.
- It is versatile with opportunities. Digital marketing can be found in any business or industry, making it highly versatile for you to find your passion.
- It’s vital for any business to grow their brand/ business
- Allows you to be creative. Learn how to use various social channels to create content for your target audience. Bring your ideas to life and watch it grow.
So, are you ready to become a certified Digital Marketing Master, Expert, Professional or Specialist? Start studying digital marketing today! Go to the International Institute of Digital Marketing™ for more details on our courses and what we offer.
DIGITAL SKILLS FOR ALL™International Institute of Digital Marketing