Digital marketing is one of the easiest ways to increase your reach and engagement across the web for your business. Although some digital marketers track and create their content themselves, you can save time by using digital marketing tools. If you are a freelance digital marketer, or working for a business, you can use tools to complete your projects more efficiently.
What Can Digital Marketing Tools Do?
Digital marketing tools can plan content for you, track the traffic on your website, and much more. Here are a few things you can accomplish with digital marketing tools:
- Measure your success with analytics
- Design and prepare material
- Schedule material for your business
- Plan and create digital marketing campaigns
- Market research to see the potential of a product or service
- Track ad campaigns and ROA
- Create email marketing campaigns
Digital Marketing Tools You Need
There are many tools that digital marketers and businesses can use to monitor their content, but five of the most helpful digital marketing tools are Google Analytics, Hootsuite, Canva, HubSpot, and MailChimp. These tools help you with different tasks in digital marketing and automation. Many digital marketing tools charge for access to their services, but most give you access for free.
1. Google Analytics
Google Analytics allows you to monitor the traffic on your site. Their system tracks website performance and pages. Other areas you could monitor are what users are coming to your website, how customers are finding your website, and where customers are coming from. In addition, you can view how many people make purchases on your website. Though many digital marketing services charge for access to their tools, Google Analytics doesn’t charge their users.
Canva is a graphic design program where you can create visuals for your business, such as social media posts, blog banners, and flyers. In addition, they have many template designs to choose from. However, most of the templates require a subscription with Canva. Even though they require a subscription, free subscriptions are available to test Canva.
Hootsuite is one of the best digital marketing tools for social media marketing and management. As well as social media marketing, the platform helps clients set up their content for social media and see how their campaigns are doing. Paid subscriptions allow full access of Hootsuite, but free trials are helpful for those who are unsure if they want to pay.
As a digital marketing company, HubSpot provides all the tools you need to grow your business. Marketing and sales are among the top tools they offer. Besides marketing and sales, they focus on the conversion rates. Also, HubSpot provides insights into your customer’s behavior, and actions.
MailChimp is an email marketing automation platform. The platform fits all your digital marketing needs for email marketing, and ads. Besides email marketing, they target your audience, report data on your email marketing efforts, and help you create better content for your business. You may choose to go with a paid plan with MailChimp if you want to grow your business or if it is actively growing. Otherwise, you can use the small tools MailChimp offers with their free subscription.
In conclusion, Google Analytics, Canva, Hootsuite, HubSpot, and MailChimp are a few of the many services on the web. Many tools can support your business, but you need these to be successful in 2021. Regardless of your digital marketing efforts, these programs help with drafting content and positive results for your business. Learn more about Online Digital Marketing Strategy tools you will need to be successful.
About the Author
Katherine Garcia is a seasoned digital marketer, as well as a Digital Marketing Analyst at the International Institute Of Digital Marketing™.