Social media began as a means of connecting people. However, it has now become a popular business destination. You can’t afford not to have a social media presence, whether you run an online or offline business.
How can you ignore them when Facebook has over 2 billion monthly active users and Instagram has 800 million?
These social media platforms offer excellent opportunities to reach out to your current and prospective customers. Today, almost every brand has a social media account to engage with their audiences and grow their social media presence.
Social media can help you raise brand awareness while also driving valuable traffic and conversions. The only way to reap the many benefits of social media is to understand how to grow your social media following.
In the digital world, social media is an excellent way to supplement your product marketing strategy.
There are numerous tried-and-true methods for increasing your social media presence. Let’s look at these methods and figure out how to use them effectively.
1. Set your goals
Make sure you have specific goals in mind before you start working on improving your social media presence. You should have a clear vision of what you hope to accomplish. This must be completed before proceeding with the rest of the campaign’s steps. If you do not do this, you risk wasting your time and resources. It is critical that you understand how each social media platform works.
2. Create an Outstanding Profile
Check your profile first when you join a social media platform or are about to implement your strategy. You must complete your profile by filling out every field that applies to your business. A complete profile is required for increasing your social media presence.
Make a brief biography for your brand that tells your story. Use a few relevant keywords when writing this bio to help drive traffic to your profile and grow your social media following across all channels. Tools like Google Keyword Planner can help you find relevant keywords.
Personal branding on social media is vital. One simple way to implement this is to ensure that you have both your cover photo and display images in place. These should ideally include your brand’s logo and be visually appealing. It’s the first thing anyone who visits your profile will notice. Your profile images serve as deciding factors in whether a viewer will scroll down.
3. Be Human
This is a significant one
One of the most common social media faux pas is to appear as a faceless corporation with no personality. People want to get to know your company on a more personal level currently of transparency.
Many brands today make jokes and aren’t afraid to interact with their followers as if they were friends. Previously, brands were chastised for being obnoxious.
4. Seek Relationships, Not Just Followers
We can argue all day about whether your follower count is a vanity metric.
Having 4 000 followers who regularly engage with you and your content, on the other hand, is far more valuable than having 40,000 who ignore you.
It may be cliche, but don’t forget to include the word “social” in your social media presence. The beauty of social is that you can form relationships.
5. Develop an Editorial Calendar
Spoiler alert: sticking to a content schedule isn’t something that brands do as an afterthought. The biggest brands on social media have one thing in common: they post social media content on a regular basis.
You’re probably juggling multiple social channels and trying to check off as many boxes as possible in terms of descriptions and posting times, right? Look at how…
- You can fine-tune each of your posts for each platform without having to switch between sites.
- Timing your posts to maximize engagement and avoid having to post in real-time.
- Avoid repeating the same content repeatedly to ensure that each of your articles or images receives as much attention as possible.
In short, making a schedule serves a dual purpose of keeping you organized.