Utilizing social media marketing to full extent as a major digital marketing tool will help you advance in the career coaching and counselling industry by driving more potential customers.
Here are some ways to take advantage of this free marketing platform:
According to Statista, 33.1% of Instagram users are aged 25-34 years, with the second largest (22.8%) aged 18-24 years. On TikTok, approximately 60% of users are between 16 and 24 years old. Such an age demographic is the major market segment in the career counselling and guidance industry. This is because customers are worried about their future career and are still in the process of getting a stable job. Therefore, it is ideal for companies in this industry to use these platforms as major digital marketing tools.
Small businesses and startups are using reels and TikTok to create videos about their brand with the hopes of it blowing up. This trend is a great way to boost your potential customer reach as the short videos might get noticed by millions of viewers. Regular posting along with relatable and informational content can increase your chances of blowing up. In our field, this can be done by creating content about the psychological effects of career pressure and how to get help. Further, tips on how to study or improve your career skills will also be relatable to the users.
2. Choose a theme for your posts and stick with it
Posting regular content directed towards the same theme/niche helps you target your audience better. Therefore, decide whether your company wants to focus on career counselling or guidance or maybe both. Career counselling relates to the psychological counselling and personal development of customers struggling with their career. While guidance aims towards providing career development opportunities.
A company might consider posting about mental health awareness due to career pressure, ways to enhance career related skills or both. By doing this, your followers will look forward to the daily posts. Further, they know what to expect from the company and this will help you better reach potential customers.
It is important for startups to differentiate their brand from the various competitors already present on social media. This can be done by providing unique value to the customers in the form of better prices or additional free services. Creating content and posts based on such unique strategies about your brand helps the customers to connect with the brand.
3. LinkedIn as the go-to social media marketing platform for career guidance companies
It will be quite tedious to regularly post on every social media platform on the internet. Therefore, choosing the right platform that suits your brand is crucial. LinkedIn enables users to connect with professionals in their career industry, thus making it an ideal place for people needing career guidance.
Startups can consider organizing free career guidance online workshops aimed at talking about the detailed benefits that the company provides. Sending invitation links for such events to potential customers on LinkedIn is a great way of attracting them and increasing your customer base.
Companies can even pay social media apps for their promotion and reach a bigger audience. To learn about paid advertising on social media advertising check out, Are Paid Social Media Advertisements Worth It?
4. Ensure every customer activity is being noticed by the company
The comments section of every social media platform acts as a place where clients can ask any doubt, post a review or a complaint. It is essential for a company to address each of these things as it shows how much you care about your customers. This way you are getting feedback from your clients on how your business is performing or what improvements can be made.
Customers can directly message your company on social media about counselling appointments and prices. You can answer their questions within seconds; such a fast and easy form of communication can drive brand loyalty.
5. Track consumer insights
You can track the data and demographics of your audience using free-of-cost platforms such as Business Suite. Hence, it gives you valuable insights about your followers such as checking what kind of posts are performing better. Furthermore, among which demographic are the posts most popular or even what region are most of your followers located in. With the help of such analytics, companies can better understand their market segment and make better business decisions to drive higher profits.
To compete in this digitally advancing environment, utilizing social media platforms has become crucial for career coaching industries. Therefore, the above mentioned tips can be used to emerge as a growing successful startup.
About the Author
Chaitanya Chandrika Raghuvanshi
Brand Marketing Analyst at The International Institute of Digital Marketing™