In today’s world, Google is the most popular search engine, and getting the top spot on page one of the results is not only difficult but also costly. The ultimate goal of a PPC agency in London is to ensure that their clients’ ads appear at the top of Google’s result page.
While SEO can help you gain organic access to the coveted top place on the first results page, PPC-sponsored efforts are required to obtain that position.
Google wants to make sure that its users are directed to the most useful and informative page for their inquiry. They rely on the quality score to accomplish this.
Finally, a high-quality score is determined by the relevance of your campaign, keywords, and landing pages to the user’s search.
Make certain that the keywords you’re bidding on are highly relevant to your campaign. Following that, make sure all of your ad copy and landing pages are relevant to these keywords.
Following on from relevancy, it may seem self-evident, but you must plan and use keywords consistently and successfully throughout your advertising and landing pages.
A modest modification to a landing page title, for example, can indicate to Google that the landing page is more relevant to the keywords sought by the user. Google ranks the relevancy of the landing page in relation to the keywords searched by the user. There are a lot of pages that help you with keywords.
3. Negative Keywords
Building, updating, and monitoring a campaign’s negative keyword lists will assist drastically cutting costs and enhancing your overall quality score, in addition to focusing on keywords.
Negative keywords ensure that those who aren’t in your target market won’t see your ad because of recognized negative keywords. Because those users who do notice your ads are interested, this helps to boost your overall Click Through Rate; a predicted Click-Through Rate is one of the determining variables. As a result, it’s critical to ensure that your advertising only appears for the most relevant keywords. A lot of tools are used for a better keyword research.
4. Excellent Copy
It may seem obvious, but the best approach to grab your audience’s attention is with innovative, relevant, and persuasive ad copy. Sure, you might be able to take the top rank. However, your copy must be compelling enough to entice them to click on it.
The key is a solid headline; you’ll want to think of something that’s a little clickbait-y but yet relevant to your keyword and landing page. Make sure you address any known pain areas and emphasize the benefits of your products or services to persuade a potential customers that your company is more impactful and will solve their problems better than the competition.
Customers want your products and services to solve any known problems, but in a way that makes them feel like they’re receiving the best deal or quality.
5. Invitation to Action
A strong call to action is essential for securing a website visitor’s business. Another component in enhancing your quality score is user experience, which may be addressed with a call to action with clear instructions. Advertisements with a high-quality score are informative, functional, and provide a positive user experience.
‘Click here, ‘download immediately,’ and ‘contact us today’ are examples of clear calls to action.
It should also stand out on the website and point users in the right direction.