Ever heard someone say “work smarter and not harder” well look no further, these 6 reasons will help you do just that!
Let’s face it, you are limited when targeting your audience using a billboard. Maybe it would have been easier if the billboard had superpowers. However, with digital marketing, you can easily customize the target audience.
For example; by specifying a certain age group, area, profession, etc. I’m starting to think that digital marketing has superpowers.
There is nothing as good as knowing exactly how the targeted audience is reacting to a campaign or an advert you just posted online!
It’s almost as good as eating chocolate cake.
So it’s time to say goodbye to estimates and hello to real-life tracking your marketing work.
3. Customer Interaction
Imagine this: you post an advert for a product, then a customer comments “I have been using this product for as long as I can remember! I love it” now you know that you have a loyal customer and you can then go ahead and directly engage with them in real-time.
Now here’s a secret….This is possible with digital marketing.
As a small business costs can be a nightmare, especially when you are trying to get customers to use your services through marketing. There are geniuses with a good heart that have created digital marketing platforms that are much more cost-effective than traditional marketing platforms.
E.G a Facebook advert is much more cost-effective than an advert in a magazine that might be read once by one person in a household of three people.
One of the enjoyable benefits is that when you post an advert and you can see that it is doing well you can simply invest more money in the advert, you can also adjust the area, therefore, reaching a larger target audience and receiving a good return on investment.
Customers have a portable marketing tool in their hands most of the time and we call this amazing tool a smartphone. Customers spend a lot of time on their phones looking for something to catch their attention so this means that digital marketers have easy access to their target audience throughout the day.
There we have it, ladies and gentlemen, I’m glad I could help