Digital Marketing Strategy Plan For Boutique Stores
Today, digital marketing has a very important place for small businesses. Social media channels (especially Instagram) should be used effectively in order to stand out among many large companies.
In order to get ahead, you must first have a strategy plan. Here is what you need for your strategy plan that will help you develop your business and increase your sales:
1- Set A Goal:
Before creating your strategy, set your real goals and they should be measurable. For example; How many orders do you want to receive per day? What are your monthly and yearly goals? Who are your target customer audience?
2- Evaluate Your Existing Digital Marketing Presence:
Determine at what stage your digital marketing is now. So you will see how much effort you have to spend to reach your goal. How many followers do you have on Instagram? Which age group is in active interaction of your instagram boutique account?
3- Build Buyer Personas:
In order to get to know your customers better, you must first reach them correctly. So how can you understand who your audience is?
- Create A Narrative: Put yourself in your customers’ shoes. Why would you want to shop from this boutique? What kind of clothes do you produce and who are the buyers of these clothes?
- Get Spesific: What do they need? What are their preferences? How can you meet (or surpass) their expectations?
- Customer example: Milena is 23 years old and has a punk style of clothing. Does it fit your customer profile?
4- Create A Content Plan:
Start planning your social media content. What content you share at what time is as important as what kind of content you share. If you are preparing a photo post, visualize the product from several different angles. If you are shooting a real video, use your creativity to attract your customers.
5- Analyze Your Results:
You set your goals, you created your content. You should keep track of the results of your active plan. Once you create your strategy, you don’t have to use it all the time. Using Google Analytics, you can measure how effective your plan is and change plans accordingly.
Good sales already!