If you’re starting an events planning business, and wondering how you can start promoting it online – you’ve come to the right place.
According to the Bureau of Labor Statistics, the event planning jobs are expected to grow by 11% between 2016 and 2026. This concludes that the demand for event planners wont be decreasing anytime soon.
What is Event Planning? It is the process of managing a project and working to towards a successful event.
Target Market: Consumers and Businesses
Goals and Objectives to look at when starting to promote your event planning business online:
- Growing awareness of your services
- Getting positive reviews
- Proving good customer care
- Increasing Brand Awareness
- Lead Generation
- Website Traffic
- Increasing sales and profits
- Targeting customers through the right methods, etc.
A STEP-BY-STEP GUIDE FOR YOUR DIGITAL MARKETING STRATEGY:
1. Implement SEO
To help people find your business, as Google is the first thing people turn to when trying to find an event planner. SEO will allow your business to appear as a top result, so more people can find you and contact you. Make sure to research keywords so you know what words people are using to find businesses like yours. Popular websites to research keywords would be Bing Ads, Wordtracker and Google Ad Words. SEO is a great way to increase and drive traffic to your website.
2. Build a good content strategy
A good content strategy helps the marketing of products & services through different Digital Branding Channels. Good Content means content to which the audience can relate themselves and get attracted to it. This automatically helps you to increase your brand recognition. A good online reputation would effectively increase your growth rates.
Having a content strategy sets out the goals you want to achieve, and what type of content you’d need to best achieve those goals. It also allows you to plan how to create your content, distribute and measure the performance.
Read about different types of content here.
3. Invest in PPC (Pay per click)
These are paid ads that appear at the top of search results. Tagged with the word “ad” to indicate paid content. This is a great way to get valuable leads.When someone searches for keywords related to your business, your site will appear at the top, in the paid sponsors section of the search engine results.
PPC ads reach audiences cost effectively, provide instant traffic, drive good leads, lead to positive ROI. PPC user data helps your SEO and social media strategy. Easy to produce and offer multi-layered targeting options.
4. Use social media to show off your work
There are many social media platforms, such as Instagram, LinkedIn, Pinterest and Twitter, that you can use to market your event planning business, and the good part is that you can market it in different ways. You can make use of ads, feed posts, stories and reels. Twitter can be used to send and receive short messages concerning your events. Remember to also post high- quality pictures from events that you have done, or showing what you can offer. Take videos behind-the-scenes and share information regarding upcoming events and guest speakers.
5. Use Inbound Marketing
Inbound marketing attracts customers by creating eye-catching and excellent content so your business may be discovered more naturally. It is cheaper than traditional marketing and immediately build brand trust and credibility as well as create brand awareness for your company. It also allows you to build reliability and is based on mutual communication, therefor it helps you build long term relationships with potential partners and clients.
Types of inbound marketing.
6. Use Analytics
To learn more about your audience and how your online ads are performing, use analytics such as Google My Business. Your online efforts would be completely ineffective if you didn’t track your progress. Web analytics would allow you to see what is and is not working for you. As a result, you’ll be able to do a better job on the next advertisement. You’ll be able to see where the majority of your web traffic originates. Understanding your target audience also requires data and analytics as it can give you a good idea of their personality, age, interests, and origins. Using analytics helps you make faster and better decisions.
Digital marketing is on the rise everyday, so if you maintain the above strategies, your event planning business is definitely destined for greater heights.
Read more about event planning.
About the Author
Ronece Chetty is currently an Analyst at the International Institute of Digital Marketing. I’m proudly South African and I have a passion for digital marketing and social media. Connect with me on Instagram and LinkedIn.