It is essential to have a digital marketing strategy plan because it helps you to understand your online marketplace and where you stand within it.
For example, customer behavior, customer profiles, competitors, and suitable digital channels.
You might see some marketing departments spending money on different tools and agencies to achieve their business goals but having a good digital marketing strategy plan helps you to understand your business direction and avoid such unnecessary costs.
Track your marketing efforts.
Evaluate the past performance of your business. Just go deep into analytics and find out what worked out and what did not work out and why?
Here are some examples of your business’s performance tracking tools.
If you use Facebook, you can use Facebook Insights. This tracks the behavior of the user and post-performance on your Facebook business page.
If you use Instagram, you can use Instagram Insights. You can know more about overall trends across your followers and your business’s content performance with your audience.
Research your competitors
Findout the digital presence of your competitors. For that you can use competitive research tools like “SpyFu” to get a free analysis of their digital strategy.
Determine your business goals
Clearly define what your business wants to achieve and measure.
Keep in mind these goals should be SMART. This means specific, measurable, attainable, relevant, and timely goals. Here are some SMART goals for my business “Best Choice”.
Short Term Goals:
- I want to have at least 40 cheesecake orders per month.
- I want to boost our Instagram engagement rate from 6% to 7% in 30 days by publishing 16 high-quality images and videos optimized with relevant hashtags.
Long Term Goals:
- I want to gain at least 1000 Facebook followers within 8 months by posting attractive content on cheesecake.
- I want to contribute 4% of my sales to local charities at the end of each year.
Find out who is your audience
Figure out who is your target audience, how to gain them, how to communicate, and how you will promote your product or services to them.
Also, if you are already having a good customer base, you can find their interests and learn about their intentions. Ultimately, knowing your right audience will help you to improve your sales conversions.
“Facebook Audience Insights” is a free tool introduced by Facebook and you can use this tool to gain details about demographic, audience size, behavior, and interest of your audience.
Create a buyer persona
- Male and Female
- Age 15 – 40 years old
Once you identify your audience, you can create a buyer persona that offers a specific way the customer you want to impact using digital marketing.
Your buyer persona may vary upon your product or services. Buyer persona describes your business’s target customers.
When defining a buyer persona, you can use online tools like MakeMyPersona and Persona Creator
Define your brand
This shows what makes your business unique. What can you bring to your audience that your competitor doesn’t?
- For my business, I create unique selling points. These selling points are unique to my business and also convince my customers why they should choose my products among others.
- You can also define your brand’s mission and values.
Building a digital marketing strategy
- Create a stunning website
To reach your customers, you need to give an online presence for your business, and having a good website would help you to achieve this goal.
Combine SEO –search engine optimization techniques to your website, So people who search for relevant keywords, can easily find your business.
2. Focus on a blog linked to your web page
You can start writing a blog related to your business. Whenever you create and publish more blog content, you will get the opportunity to show up on the search engine results page and drive organic traffic to your website.
You can add new recipes daily, some secret tips, and ingredients for making perfect, tasty cheesecakes. You can also upload some video tutorials recipes and high-quality images of cheesecakes.
3. Create a Google My Business Account
You can create a free business account in Google My Business and within this account, you have an opportunity to provide details, photos, location services, and products of your business. Having a free profile increases your online visibility in google services.
For example, information about your business may visible in Google search, Google Maps, and Google shopping. This also gives a chance to place customer reviews which is a meaningful way to build trust and credibility. The Google My business also improves your local SEO.
4. Tips to improve your content on social media
Tip 1: You should keep posting new recipe video tutorials and high-quality pictures of your product on Instagram and Facebook. At least 1-4 posts and videos per day.
Tip 2: focus on creating Instagram stories to grow your engagement, build brand awareness and drive sales.
Tip3: Choose the right hashtags.
Tip4: Activate Instagram reels.