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International Institute Of Digital Marketing™

Advantages and disadvantages of digital marketing

Posted on March 6, 2022March 21, 2022

The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective way.

Other digital marketing advantages include increasing brand loyalty and driving online sales.

The benefits of digital marketing include:

Global reach – a website allows you to find new markets and trade globally for only a small investment.

  • You can obtain detailed information about how customers use your website or respond to your advertising.

Top 5 Disadvantages in marketing

ADVANTAGES:

  • Skills and training – You will need to ensure that your staff have the right knowledge and expertise to carry out digital marketing with success.
  • Tools, platforms and trends change rapidly and it’s vital that you keep up-to-date. 

DISADVANTAGES:

  • Distracting: People who are eager/excited to engage on social media/video may ignore the advertisement on purpose.
  • Word-of-mouth: Digital advertising is a wonderful and attractive way to create social buzz for everyone.
  • Generally, companies that are on a low budget and willing to pay low amount of dollars per word on big websites; will usually find themselves being outbid by other companies.

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