Wondering if a career in Digital Marketing is really for you ? look no further as we dive into some of the many different benefits of a career in this creative and ever blooming career path.
Before we can unpack the benefits of digital marketing, we need to understand what digital marketing really is and what digital marketers do.
Digital marketing is the promotion of brands to connect with their target audience and potential customers using various digital communication methods as well as the internet.
Digital Marketers are usually creative , passionate and enthusiastic about doing work that makes a difference.
What’s interesting about a career in digital marketing is that there are many different types of digital marketing that you can go into.
There are various careers in the field that cater for a creative individual, analytical individual, as well as someone who is both creative and analytical.
Some of the different types of digital marketing include:
- Email marketing
- Content marketing
- Social media marketing
- Affiliate marketing
- Search engine optimization (SEO)
- Influencer marketing
- Search engine marketing (SEM)
- Social video marketing
To help you envision yourself in a digital marketing career, below i have compiled a list of benefits of a digital marketing career in 2021.
1. There is a huge demand for skilled Digital Marketers.
With the pandemic arising in 2020 and still being a cause for concern in 2021, many customers have resorted to purchasing products and services online, causing traditional marketing to phase out almost completely at this point.
Many organisations are understanding that in order to survive in a digital world, they too have to change with the times and embark on their digital marketing transformation.
According to LinkedIn, digital marketing is listed in the Top 10 in-demand marketing skills currently.
As organisations continue to invest their money into digital marketing strategies and initiatives, this will allow for more entry level jobs to be created as well as more managerial positions in this ever growing field.
2. There are many different roles to choose from
One amazing benefit to a career in digital marketing is the diversity of roles you can choose from, whether you are a recent graduate trying to find your career path, or someone who has already been exposed to the working world but would like a career change.
Depending on your skills and interests you can choose to target roles such as:
- Digital marketing specialist: this is more of a generalist role focused on carrying out digital marketing campaigns across various channels.
- Social media specialist: this is more of an entry level role that focuses on brand awareness through social channels
The beauty of a career in digital marketing is that you can choose a role that you are most interested in, it is just about figuring out what skills and interests you have in order to know and understand which role is best suited for you.
If you are more of a creative then maybe content creation is best suited for you, if you are more analytical then maybe search engine optimization (SEO) is for you, however if you find yourself being a little bit of both then maybe more of a generalist role is for you.
3. You can work for yourself.
If you hate working for a boss then perhaps this benefit will intrigue you. Once you have the necessary skills you require you can then decide if working for a company, agency or as a freelancer is best for you.
With the skills of a digital marketer you can skip employment and choose to work for yourself instead.
4. You will be able to work remotely.
Working from the office comes with its benefits to a lot of people such as being able to interact with the like minded individuals that are your colleagues.
However if you’re an individual who thrives in working in their own space and having the flexibility that comes with working from home then i am sure this benefit will easily spark your interest.
Imagine being able to wake up 15 minutes before work starts and still be on time for work ? or being able to have your lunch on the comfort of your own couch.
You will end up spending less time commuting to work, saving more money, and being able to spend more time doing what you care about. Better yet, imagine you had the flexibility to be able to work anywhere where you have a good internet connection.
5. Work-life Balance
Who wouldn’t like to have a job where you are able to have an excellent work life balance , still being able to experience everything life has to offer and still being able to focus on your career. A career in digital marketing allows you to have the luxury of both.
Having a work- life balance comes with many advantages such as being more productive, you wont take leave as often due to burnout and stress, your physical and mental health wont suffer as much as well.
There are multiple benefits to a career in digital marketing, some which are not even mentioned in this blog however one thing that i hope you take away from this blog is the fact that you’d have a job for life.
The demand for digital marketing is only increasing in the ever changing world which we are living in. You will have the opportunity to connect with like-minded individuals and never ending opportunities coming your way with the meeting of new clients and new projects that will only strengthen your skills as you progress in your career.
It would be wise to invest in gaining more skills and knowledge about this field to ensure you have a strong foundation to work from. International institute of Digital Marketing puts forth the energy, devotion, and strength to make Digital Skills and the principles of Digital Marketing available and accessible to anyone and everyone. For more information visit: thedigitalmarketinginstitute.org/
About the Author:
My name is Shannan Collop, I am a 22 year old aspiring digital marketer with a degree in Marketing and Business Management. I am an intern at the International Institute of Digital Marketing™ who is passionate about digital marketing and have always enjoyed creating content.
LinkedIn: Shannan Collop