What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
It can also be defined as marketing that uses electronic devices. They can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It basically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. including online video, display ads, search engine marketing, paid social ads and social media posts.
Benefits
Costs
This is the most beneficial clause for any business. Digital marketing can be able to reach thousands if not millions of an audience all through 1 paid post or blog. Studies have reflected that he ROI on digital marketing efforts is considerably higher than traditional marketing. This also allows small-scale businesses and start-ups to make optimum use of digital marketing without causing very heavy stress on their budgets.
Trackable & Quantifiable results
There is a better measurement of progression and results using different software available . You have to see where you coming from And going using performance tools in order to be able to gain the right performance indication of your marketing strategy
Different tools used are Google Analytics and Google Search Console which can be used to track the performance of your digital marketing campaigns end-to-end.
Niche Targeting
This includes targeting a specific audience only for them to be able to access your products and services. Digital marketing helps by advertising on digital platforms. This also involves filtering out the audience as per the qualities that match your target audience and then run ads.
Detailed targeting can make a business have a deep relationship with their customers . Thus, is the most desirable benefit of digital marketing. There is a personal connection with the customer and your business. This can include posting liking commenting on the advertised media.
Global reach
Targeted marketing makes it possible for the business to reach a target of different nations and boundaries effortlessly. There are no barriers to digital marketing as you can serve different territories and regions. This can be achieved at the same time .