Intro to Digital Marketing
Internet access has increased over the years and people spend most of their time on the internet. The Internet with the help of modern technology revolutionizes the world. Marketing is just one of everyday field that was revolutionized by the internet . Technology and internet gave rise to Digital Marketing.
Digital marketing is a subgroup of marketing which uses digital technology to place and trade goods. There are several methods of digital marketing which are listed below:
· Search Engine optimization
· Pay per click
· Social Media Marketing
· Content Marketing
· Email Marketing
· Mobile Marketing
· Marketing Analytics
All the several forms of digital marketing have their own specific benefit in digital marketing. Several methods of digital marketing also benefit from digital marketing. We will discuss benefits of digital marketing in general. This article will only focus on the top 5 benefits of digital marketing. The top 5 benefits are Cost , Effective targeting , Elimination of geographic barriers , Measurable , 24 hours / seven days availability
Top 5 benefits of digital marketing
Online marketing is cost-effective and can accomplish its goals at a fraction of the cost. You can track campaigns which decrease amounts spent on advertising on certain channels and flexibility on choosing where to spend more (Suleiman et al.).
Unlike traditional marketing and advertising you can target more prospective clients you also have more control over who sees your ads which allows you to conduct research to identify buyer personality (Suleiman et al.).
Elimination of geographic barriers
Elimination of geographic barriers means that Digital marketing removes the geographic constraints from the buying and selling process. Digital marketing has limitless global scope at extremely low speeds. Digital marketing with the aid of the internet enables small business global exposure which was once dominated by big corporate companies (Suleiman et al.)
Traditional marketing can’t confirm if an ad was seen or anyone paid attention to it. Like using pamphlets and brochures with digital marketing you are able to view accurate results by clicks, shares, views, and time spent on the page. Digital Marketing analytical tools help with strategic marketing campaigns and one cone makes data driven decisions (Suleiman et al.).
24 hours / seven days availability
Availability of Digital marketing can deliver relevant information within twenty four hours a day, seven days a week. In fact shopping on the internet is more convenient for the buyer because you can shop from the comfort of your own home which saves time and money (Suleiman et al.).
Digital marketing is crucial for an organisation’s success in modern society. There are some constraints for digital marketing however the benefits of digital marketing outweigh constraints of digital marketing.
Suleiman, Maryam, et al. “European Journal of Molecular & Clinical Medicine Benefits and Challenges: For Marketing Strategies On-Line.” European Journal of Molecular & Clinical Medicine, vol. 07, no. 03, 2020, pp. 164–179. Accessed 27 July 2021.