Create a website for your bakery shop
Making a website for your business is one of the greatest ways to achieve excellent online visibility especially in today’s digital era. An attractive website will engage more customers to be loyal as well as make more sales for your bakery shop.
Making your website stand out
-Simple and easy navigation: creating a basic navigation system that offers fundamental information about your business location, timing, and menu in an easily accessible manner.
-Optimize your online presence: Get listed in web directories like TripAdvisor, Yelp, and other bakery review sites. Getting reviews and recommendations is a big thing especially in online transactions.
-Search engine optimization (SEO) is critical: Using keywords can help with your SEO score and increase site traffic.
-Search engine marketing (SEM): Building an attractive site will easily make more people aware of your site. You can do this with so many ideas such as using attractive photos, adding a blog section, creating quality links to your site, and adding a relevant description of your bakery brand.
Use social media platforms
Social media will help your customers keep coming back. Customers will most likely visit a bakery’s social media profile to see photos, and read reviews. A strong online presence is a great way for your business to connect with your customers and get instant feedback. Using social media will also help you build a loyal following for your business, find new customers, and engage with your current ones. These are the social media down below that can help grow your business.
Facebook is the biggest and most popular social media platform for businesses around. It’s great to maintain customer relationships, promote new products, special events, customer services and attract new customers. Having a Facebook fan page would also strengthen your brand image and give you a powerful advertising tool. Your customers can easily find you and contact you. You should set a Facebook page as a business page and you should have the following information: category, name, address, telephone number, email address, opening hours, website address, special promotions, short description, long description. Also adding pictures is great.
Instagram is one of the best social media where bakeries shine. It focuses primarily on great visual content. It will help you spread awareness of your brand and promote special content and events. You should post once or twice a day on Instagram. Here are the following ideas to post: colorful photos of bakery items, packaging presentation, contests and events, special entertainment, behind-the-scenes pictures, videos.
This is the best social media for short messages since there’s a 140 character limit. You can use this for promotions, updates, customer relationships, and customer service. The best way to engage with your customers is to ask a question. Here are some ideas for content to post: positive brand news, promotional codes or coupons, short videos and images, job posting.
Invite influencers to review your brand/products aka a food blogger
Inviting influencers is one of the best ways to grow your business. Inviting a food blogger will help grow your brand especially if they gave you a good rating. This will also help your brand to get more customers.
Being active online on social media platforms
This helps to keep your audience aware of your brand and products. In addition to regularly uploading photos and videos of attractive goodies, you may engage potential customers by posting tutorial videos or behind the scene videos. This enables them to achieve a personal connection with them.
In today’s society, individuals frequently check the ratings of any product before purchasing them. It’s good to pay close attention to your rating to see both the good and the bad. As for the bad, this is a great way to improve your business such as improving your customer services. Allowing this can also help out your brand. Also getting your brand on a well-known website such as TripAdvisor, Yelp, or any other food rating website will also help with your brand/ business ratings and also engage your customers more.
Freebies and giveaways will help to woo customers
Offering something for free to customers or even a buy one get one free deal is a great way to gain more attention. Goodies and giveaways go a long way in attracting customers in the bakery business. This is one of the best ways to get the most attention from people.
Overall these are the simple ideas to help grow your bakery businesses. Whether you want to make a minimalistic website that’s easy to navigate and also to help customers and new customers to know all about your brand or you can also use social media platforms to let those food lovers or food bloggers find you and you can also gain more loyal customers from there as well. In this generation, it is a lot easier to get more followers/ customers that like the same niche and help grow your brand.