How does one become a Digital Marketing Professional? When we first consider the definition of Digital Marketing, what do we mean? Behind the bells and whistles of fancy terms like SEO and CRM, the basic definition is quite simple. Using the internet to advertise one’s product or service. Simple right? Is it really that simple though?
- Marketing in the old days
- Do you have the equipment?
- Do you have the skills?
- Finding the right Digital Marketing Professional Education
- Can anyone become a digital marketer?
Marketing in the old days.
Well, if we look back about 20 years, being a digital marketing professional was almost unheard of. Marketing was a lot more about spending money to make money. The world of flashing billboards, television and radio advertisements, flyers and the occasional man flipping a sign on the side of the road for “THE BEST WHEELS IN TOWN” were what most companies spent their marketing budget on. It took weeks of planning and a huge budget to get your product or service out there and often the companies with the biggest budget, got the most eyes on their marketing campaign.
But, 20 years later, the marketing industry has changed completely. Where marketing is done completely online. What once was a pond for a few fish to swim, is now an ocean for all to swim. With Instagram, Facebook and Linkedin, to name a few, the world of marketing has been launched into a new era. The world of Digital Marketing is now at the forefront.
Now the question is, do you have the equipment necessary to be a Digital Marketing professional?
One of the main focuses of social media was to create platforms that are very user friendly and could be used by anyone with Smartphone and an internet connection. This means that if you are reading this blog, whether this be on a computer,smartphone or something in between, you have the equipment necessary to become a digital marketing professional.
Do you have the skills to become a digital marketing professional?
They say to become a professional at something, you need to spend at least 10000 hours practicing it. With that being said, how much time does the average person spend on social media? As of 2017, the average daily social media usage of internet users worldwide amounted to 142 minutes per day. That means that in one year, the average person would have spent 863 hours on social media. I think you are well on your way to becoming a professional, don’t you?
Finding the right Digital Marketing Professional Education
So now that we have figured out that you have the foundation to become a digital marketing professional, the trick is finding the right education to turn all these hours spent on social media into a career path with unknown potential as a Digital Marketing professional.
Finding the right digital marketing course can be tricky. Yes, there are many out there that offer all the knowledge but how many actually offer the hands on experience and a trusted certificate that is recognised world wide? Learning the skills can be done in a day, but really understanding the fundamentals of digital marketing and how to execute what you have learnt takes time, practice and someone experienced to guide you.
In conclusion.. to answer the question, can anyone become a Digital Marketer?
The answer is yes, anyone with a smartphone and an internet connection. But to become a success, finding the right education with a trusted institution is essential.
I recommend using the International Institute Of Digital Marketing™.