Artificial Intelligence enables businesses to enhance employee productivity. AI is the capacity of a robot or digital computer to carry out operations typically performed by intelligent beings. Since AI is likely to become a central component of global commerce in the future, it makes for an excellent research topic in digital marketing. The most significant…
Category: CONTENT MARKETING

Why must we create to connect?
Why is connection through creation so important? In this day and age, the majority are taking on the challenges. Digital marketing affects and number of people in various ways. With constant use of social media platforms such as Instagram, Facebook or just daily emails Digital marketing can Target a range of audiences and cater to…

HOW TO WRITE BETTER CONTENT.
Difficult! Complicated! It takes a lot of focus! It takes me time! I cannot find what to write? Some of these cases must have passed you as a content maker or editor… Do not worry… Writing content better and faster does not need all those wars and feelings. Let us talk together: If you talked to most writers, especially…

Make Hashtags Work For Your Business’s Digital Marketing Strategy.
How the hashtag gained popularity in business digital marketing strategy. Hashtags bring together large communities. As a business, you have an opportunity to use these large groups as an affordable digital marketing strategy. How to research your business and content marketing hashtags. As a business, one way to research your hashtags could be to first…

4 POWERFUL WAYS TO IMPROVE YOUR BUSINESS’ DIGITAL MARKETING
The use of the internet has been increasing at a fast rate in the last decade. Lately, people have turned to their gadgets as a way to keep up with the rest of the world. This therefore, provided a special opportunity for businesses. However, a handful of organisations still haven’t entered the digital marketing space…

TARGET YOUR AUDIENCE THROUGH SOCIAL MEDIA MARKETING
When it comes to advertising, marketing, whether paid or standard, many people and companies are usually not sure where to begin and what platforms to use. Platforms such as Facebook, Instagram, Twitter, Tiktok, Pinterest, and Linkedin serve as great marketing places for your brand services or products. Whether you’re a big or small business owner,…

5 Easy Proven Ways to Increase your Website Speed
Website Speed is an important SEO consideration. It improves the user experience by making it easier for a bot crawl pages. Unbounce found that most users believe their internet provider is responsible for slow page loads. But, more often than not, if you don’t optimize your website speed then you are contributing to the problem….

Bloomable- An Improved Digital Marketing Strategy
Introduction Bloomable started as a proprietorship as a SA Florist, with alliances to local artisans. Their business was borne out of a passionate commitment to support local florists who were trying to compete on a larger scale, but sadly didn’t have the resources. After being in operation for 4 years of nationwide gifting and fresh…

Is a Marketing Plan Important for a Co-Working Space?
The answer is yes. A room filled with a marketer, a graphic designer, a travel blogger, and an IT consultant all working together in the same space. There is a need in the market for such kinds of co-working spaces. According to studies, 84% of people feel more motivated to work when working in some…

What Can Teach Us A Toy About Content Marketing?
We all love Lego!
Today, this toy, with its fame at the universal level, was chosen as the best toy of all time by industry experts in terms of the entertainment, creativity, and benefits it provides.
So what can we, as digital marketers, learn from the success of this toy while designing our content?