When it comes to advertising, marketing, whether paid or standard, many people and companies are usually not sure where to begin and what platforms to use. Platforms such as Facebook, Instagram, Twitter, Tiktok, Pinterest, and Linkedin serve as great marketing places for your brand services or products. Whether you’re a big or small business owner,…
Category: CONTENT MARKETING
5 Easy Proven Ways to Increase your Website Speed
Website Speed is an important SEO consideration. It improves the user experience by making it easier for a bot crawl pages. Unbounce found that most users believe their internet provider is responsible for slow page loads. But, more often than not, if you don’t optimize your website speed then you are contributing to the problem….
Bloomable- An Improved Digital Marketing Strategy
Introduction Bloomable started as a proprietorship as a SA Florist, with alliances to local artisans. Their business was borne out of a passionate commitment to support local florists who were trying to compete on a larger scale, but sadly didn’t have the resources. After being in operation for 4 years of nationwide gifting and fresh…
Is a Marketing Plan Important for a Co-Working Space?
The answer is yes. A room filled with a marketer, a graphic designer, a travel blogger, and an IT consultant all working together in the same space. There is a need in the market for such kinds of co-working spaces. According to studies, 84% of people feel more motivated to work when working in some…
What Can Teach Us A Toy About Content Marketing?
We all love Lego!
Today, this toy, with its fame at the universal level, was chosen as the best toy of all time by industry experts in terms of the entertainment, creativity, and benefits it provides.
So what can we, as digital marketers, learn from the success of this toy while designing our content?
Marketing Strategy for Successful Photography
Marketing is a well-studied field, and the results from decades of research are clear: Photographs encourage engagement and increase the likelihood of people to act. No matter how powerful your marketing material is, it can only succeed if it encourages people to reach out to your business or take other actions. Successful marketing and branding are…
How to Successfully Market to Gen Z (1995 onwards)
I have to admit, we are a weird bunch and sometimes it can be challenging to market to us. With a generation that spends almost all of their time online, we lose interest very quickly. Therefore, if what is being presented to us is not as amusing or comical as the newest TikTok trend or…
Your Digital Footprint is your Brand for Life
Introduction What is a digital footprint, the information about a particular person that exists on the internet as a result of their online activity? It is very important that you think carefully before you post. This could result in future loss of employment, damage to one’s character and rejection for future employment, loss of business,…
SUCCESSFUL SOCIAL MEDIA TRENDS – 2021
There are plenty of social media sites that have stuck around for years, even decades. But what doesn’t remain constant is how they’re best used, especially when it comes to marketing. Every year, and sometimes even more frequently, brands, individuals and marketing teams have to reconsider what they’re doing in terms of promotions. Why? To keep up…
How digital marketing affects businesses
Digital marketing enables businesses to interact and connect with existing customers and potential customers by promoting products and services online on various platforms. These platforms include for example, social media such as instagram, facebook etc, web-based advertising, email marketing as well as the use of text and multimedia messaging such as WhatsApp Business Accounts, etc…