There are plenty of social media sites that have stuck around for years, even decades. But what doesn’t remain constant is how they’re best used, especially when it comes to marketing. Every year, and sometimes even more frequently, brands, individuals and marketing teams have to reconsider what they’re doing in terms of promotions. Why? To keep up…
Category: Digital Marketing
Digital Marketing Strategy: Handmade Jewellery
Jewellery is the great way to accessorize and to bring out the personality. Handmade jewellery stands out from mass manufacturing jewelries by its sentimental significance and genuine feelings. Until today handmade jewellery displayed only on special occasions but now it shouldn’t be limited to those occasions. With new market places such as online shops and…
Successful Digital Marketing Strategy for a Cosmetics Company
A small or new cosmetic brand needs a well-thought-out digital marketing plan to tackle the competition and ensure sustainability.
How To Start An Online Business With An Effective Strategy?
With the Covid-19 pandemic, we’ve seen more people starting an online business and small local businesses going online. Starting an online business has become easy to start due to being accessible, requiring little to no start-up capital to start as well as the ability to scale your business quickly. But, here’s the thing, let me…
An Amazing Digital Marketing Strategy for EcoFriendly Shopping Bags
The digital marketing strategy aims to help organisations to plan before entering the digital world. EcoFriend has joined other organisations to develop a better substitute for plastic shopping bags, considering the negative effects of plastics. The Company involves in the manufacturing, marketing of paper and cloth bags. The fundamental role is giving potential customers various…
Digital Marketing Strategy Plan for a New Make-up Brand
The cosmetics industry can be dated as far back as 4000 BC when Egyptians used kohl to create dramatic eyes. Today the cosmetic industry – which now includes make-up, perfumes, skincare and a few other product lines – is a multi-billion dollar(US) industry and growing. Not much is different in the Italian economy. In 2019…
My Future Independent Label Strategy
Music is something that dwells with excitement in all of us, and since we have been struck with Covid-19, Music has been our form of escapism, hugging us through the feeling of sound. Music businesses such as traditional Labels and Record deals have definitely hit the ground hard as one of the many negative impacts…
HOW HAS SOCIAL MEDIA PLATFORMS CHANGED OVER THE PAST YEARS?
The digital space and social media platforms has evolved to the point where potential customers assess your brand based on your website and your digital marketing efforts. In 2010, everything was quite simple, a few smart phones here and there and the choice of a couple of websites. Fast forward to 2020, we now have…
Digital Marketing Scams – How to avoid them
by Sydney Danson 28th July 2021 With the rising popularity of digital marketing, influencer culture, and the promise of guaranteed popularity, both businesses and individuals are on the constant lookout for tools and services that cater to increasing their following. The aim is to stay relevant, accumulate as many likes and comments as possible, get verified,…
Why had digital marketing become so popular recently?
First of all, this is the definition of digital marketing: Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Many businesses started to initiate digital marketing campaigns to expand…