The use of the internet has been increasing at a fast rate in the last decade. Lately, people have turned to their gadgets as a way to keep up with the rest of the world. This therefore, provided a special opportunity for businesses. However, a handful of organisations still haven’t entered the digital marketing space…
Category: Digital Marketing

5 Ways to Boost Your Digital Marketing Career
By Athi Gwarube | Last Updated: 12/ 03/ 2022 | Digital Marketing Career In recent years, digital marketing has grown into a booming industry. The concept encompasses a wide range of services and products offered via the Internet. Today, it is the fastest-growing and most active marketing technique, and it is predicted to grow further…

What is Digital Branding? Useful and Neglected.
Kate Lehkobyt 02/02/2022 – https://blog.thedigitalmarketinginstitute.org/what-is-digital-branding-useful-and-neglected/ Before answering the obvious question, let’s first understand what Branding is. Communicating to the world audience while being creative with your work and strategically positioning your product encompasses branding. Branding The world that we live in is very quickly moving towards the digitization of everything. The shops you see on…

What is Digital Branding? Useful and Neglected.
Devanshi Joshi, 30 January 2022 Before answering the obvious question, let’s first understand what Branding is. Communicating to the world audience while being creative with your work and strategically positioning your product encompasses branding. Branding The world that we live in is very quickly moving towards the digitization of everything. The shops you see on…

Digital Marketing for Business Success
Marketing is one of the most significant factors that might determine a company’s success. Marketing aids in the growth of a company; even larger companies rely on marketing to reach out to their customers or clients. It will be impossible for a firm to succeed, no matter how good of a product or service it…

A complete guide to marketing your Bed and Breakfast.
A complete guide to marketing your Bed and Breakfast. Thankfully, it isn’t too difficult to formulate a Digital Marketing Plan for your Bed and Breakfast With just a few intentional and targeted marketing approaches, you can bolster your business’s visibility and attract new customers. Here is a list of effective Bed and breakfast Digital Marketing…

Failures in Digital Marketing, and what to learn from them
Alejandra Palma, November 30 2021 Introduction Nobody likes to fail. Even though we are all aware of the importance of learning from our failures, it is always a struggle to bounce back from stones along the way. And when overcoming obstacles as a Digital Marketing team, it requires an extra effort to come together and…
Why digital marketing is important to your business?
Simple, The answer to this question can be found just by looking around you. Find How many electronic devices can you see? The chances are that you are reading this on a laptop or mobile and there are probably a few other devices that can connect to the internet within easy reach. Just analyze and…

How The COVID-19 Pandemic Has Encouraged Digitization In The Business World.
The Importance It was the right time to accelerate the development of the digital tools and technologies that can help neutralize or at least mitigate the negative effects of the COVID-19. Moreover, in the post-COVID recovery phase, digitization is undoubtedly essential for citizens and communities to return to normality in the world. At the same…

TARGET YOUR AUDIENCE THROUGH SOCIAL MEDIA MARKETING
When it comes to advertising, marketing, whether paid or standard, many people and companies are usually not sure where to begin and what platforms to use. Platforms such as Facebook, Instagram, Twitter, Tiktok, Pinterest, and Linkedin serve as great marketing places for your brand services or products. Whether you’re a big or small business owner,…