Digital marketing in summary Digital marketing is an essentially needed product to discover the digital world. We all know that by using digital marketing tools you can promote your own product or you can grow your business and network. To become a professional at your own work using social media tools or etc. whatever it…
Category: Digital Marketing
DIGITAL MARKETING, WHAT IS ITS IMPACT NOW!
By Michael Li 16/6/21 Digital marketing has a huge impact today than ever. This is due to the massive changes we have had in our society thanks to the pandemic. More brands are transitioning to social media like Facebook and Instagram to promote their service/product. There are many forms of digital marketing, and we will…
Cookies phase out and its alternatives for Digital Marketers
By Manju Mani – Brand Marketing Analyst at IIDM™ End of Google third-party cookies in 2022, what does that mean to you? Well, let’s start from here, what are cookies? You may think about those crunchy ones that we treat ourselves with, well they are but the ones we are talking about here are found…
How to Traverse the Digital Marketing Landscape in 2021
By Joshua Manwani Sunday, 6th of June 2021 It is no secret that digital marketing has significantly altered the online landscape. As new technology is developed and major disruptors continue to influence digital marketing’s evolution, marketing strategies must constantly grow and evolve in order to stay relevant. In order to understand How to create a…
The Ultimate Marketing Guide to Social Media Influencers
What are Social Media Influencers? Why are they becoming marketing tools? And what makes them so effective?
Top 5 Digital Marketing Trends that will Change Marketing Strategies
By Pratibha Verma June 7, 2021 The 2020 pandemic had brought the world economies to a standstill. It prompted digital transformation and pushed businesses to go online. Companies started leveraging digital marketing to sustain business. Liu Zhenmin, UN Under-Secretary-General and Head of UN DESA predicted digital transformation at the time of COVID-19. He had said…
Disadvantages of using Social Media Marketing
It is without a doubt that the use of social media is, and will continue to rise significantly. Globally, over 3.6 billion people engage in social media – the top platforms used being Facebook, YouTube, WhatsApp, and Messenger, which is expected to increase to 4.41 billion in 2025. Source: Sprout Blog In the past…
5 Top Digital Marketing Tools You Need in 2021
Digital marketing is one of the easiest ways to increase your reach and engagement across the web for your business. Although some digital marketers track and create their content themselves, you can save time by using digital marketing tools. If you are a freelance digital marketer, or working for a business, you can use tools…
The AdTech Fortune Cookie And Digital Marketing
By Charu Shedha. Sunday, 6th of June 2021 The fortune of the cookie: The future of Digital Marketing without third-party tracking. Three is now a crowd. The days of third-party data tracking within the world’s most popular browser are over. After months of speculation, Google has finally decided to phase out the end of third-party…
Crafting a Business Face. Basics of Designing a Good Logo.
Are you starting a new business or you got a commission from a new brand to design their new logo but you don’t know where nor how to start? Designing a logo for a new brand nowadays in the marketing world is not that complicated as you may think. Here, I’ll give you some of…