We’re in the era of digitalization, where everything is becoming digitalized, from books, music, photographs……and of course, our currency. In contrast with simply changing its physical carrier into a digital one –as what is known to be central bank digital currency, cryptocurrency largely subordinates the traditional definition of wealth deposit and payment measures. With the…
Category: Paid Marketing
Google delays its plan to block third-party cookies from Chrome to 2023
With rising privacy concerns increasing since the Facebook data privacy scandal over a decade ago. It comes as no surprise for tech giant Google to represent a significant change for the advertising industry and seems to be a step forward for privacy. What is “Cookies”? Cookies track users internet activity, with third-party cookies this information…
Digital Marketing Strategy for Automobile Businesses – What you need to know
Digital marketing has become the most important style of marketing for any business with an online presence and companies across the globe are turning their focus to their online digital strategies. In this post, we discuss a digital marketing strategy for automobile businesses.
Marketing Strategies To Make Headway In Natural Skin Care
Filters are great, But Great Skin is better and beautiful skin begins with exceptional skin care. The most popular skincare and beauty products no longer rely on synthetic ingredients. Ironically, these products neither do any good to our skin nor our bodies. Their extensive use disrupts our hormonal balance, according to HT. Predominantly, the younger…
How to Use Digital Marketing Strategy For Holistic Healthcare Businesses
You can be an entrepreneur, someone who wants to start a holistic healthcare business, or someone who just needs a digital marketing strategy. In any case, this blog is going to help you build your digital marketing strategy successfully. Keep reading to learn how to implement a step-by-step digital marketing strategy for holistic healthcare businesses….
How To Market Your Business On Instagram : Five Strategies That Actually Makes a Difference
It is high time brands start rethinking their approach to marketing on Instagram. It’s clear that Instagram isn’t just for personal use anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience. Moreover, Instagram users aren’t just active — they’re engaged. About 59% of the…
Cookies phase out and its alternatives for Digital Marketers
By Manju Mani – Brand Marketing Analyst at IIDM™ End of Google third-party cookies in 2022, what does that mean to you? Well, let’s start from here, what are cookies? You may think about those crunchy ones that we treat ourselves with, well they are but the ones we are talking about here are found…
The Ultimate Marketing Guide to Social Media Influencers
What are Social Media Influencers? Why are they becoming marketing tools? And what makes them so effective?
5 Top Digital Marketing Tools You Need in 2021
Digital marketing is one of the easiest ways to increase your reach and engagement across the web for your business. Although some digital marketers track and create their content themselves, you can save time by using digital marketing tools. If you are a freelance digital marketer, or working for a business, you can use tools…
BUSINESS GROWTH WITH THE HELP OF DIGITAL MARKETING
Digital marketing is about promoting your business or brand through the internet and other forms of digital communication to connect with potential customers. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. So, if you have a business or are planning to start one,…