We’re in the era of digitalization, where everything is becoming digitalized, from books, music, photographs……and of course, our currency. In contrast with simply changing its physical carrier into a digital one –as what is known to be central bank digital currency, cryptocurrency largely subordinates the traditional definition of wealth deposit and payment measures. With the…
Category: SOCIAL MEDIA MARKETING
4 Simple Ways Small Businesses Can Use Digital Marketing.
When we come across the word marketing, we tend to think of high-quality T.V commercials, large billboards, sponsorships, and funny Superbowl ads. These marketing techniques are typically only available for large companies who can afford them. This may seem a little discouraging to small businesses, which do not have the capital to use these techniques….
Connecting with Today’s Gen Z
By Vivian To, International Institute of Digital Marketing on Tuesday July 13, 2021 Gen Z, born from the years 1997-2004 control the online and social scene in today’s media. Their influence on social media is unlike any generation ever seen before, and they know how to create content that easily resonates with other young people….
TikTok is the Future of Digital Marketing
Without a doubt, TikTok is currently one of the newest and hottest social media platforms gaining mass popularity within the past 2 years with roughly over 1 billion users. It is especially popular among young people which make up more than half the platform. The Chinese apps popularity came from the fact that it is…
How to engage your content with the platform’s characteristic – A mini case study of iconicli’s TikTok content marketing plan
Content marketing is essential for a company’s success, as it’s the outlook of your business to clients that leaves an important first impression. Instagram and TikTok Videos, blogs, social media posts, articles, and pictures are always considered to be effective ways of catching customer’s attention. The creation of them should highly reflect the core value…
SEO And Understanding and Appreciating The Value
Understanding the importance of SEO
What Makes Pinterest Great for Marketing for Fashion Brands?
Digital marketing is an innovative and ever-changing industry where businesses strategize how they will gain valuable opportunities, and the potential to reach new customers. However, the fashion industry is also changing with consumers’ shopping trends. With this change, social media will play a huge role in the field of fashion marketing. Many brands are already…
4 Tips For A Successful Influencer Marketing Strategy
Influencer Marketing is the fastest growing online marketing channel, crushing other strategies like affiliate marketing, Pay-per-Click (PPC), Email Marketing & Search Engine Optimization (SEO) The important thing here is to come up with a proper marketing strategy that will indeed help you reach the right influencers and achieve your goals. But if you haven’t tried…
DIGITAL MARKETING? PLEASE GROW MY BUSINESS!
How did the digital marketer get dumped? It lacked serious engagement Now that I have your attention, know that businesses are switching to digital marketing each and every day, and this is why… Digital marketing allows businesses (small, medium, and large) to interact with their target market on whole new levels and platforms, as well…
HOW TO GROW A CLOTHING BUSINESS WITH SOCIAL MEDIA MARKETING?
First and foremost you should know what is social media marketing; Social Media Marketing Social media marketing is a strategy for connecting with your target market and building your brand using free and sponsored posts on social media networks. It may sound like an excuse to play Candy Crush, but it’s actually one of the…