By Manju Mani – Brand Marketing Analyst at IIDM™ End of Google third-party cookies in 2022, what does that mean to you? Well, let’s start from here, what are cookies? You may think about those crunchy ones that we treat ourselves with, well they are but the ones we are talking about here are found…
Category: Website Marketing
The Ultimate Marketing Guide to Social Media Influencers
What are Social Media Influencers? Why are they becoming marketing tools? And what makes them so effective?
5 Top Digital Marketing Tools You Need in 2021
Digital marketing is one of the easiest ways to increase your reach and engagement across the web for your business. Although some digital marketers track and create their content themselves, you can save time by using digital marketing tools. If you are a freelance digital marketer, or working for a business, you can use tools…
The New Marketing Standard – Career in Digital Marketing
Digital Marketing is doubtlessly one of the most in-demand jobs worldwide. As the pandemic peaks in early 2020, the world has swiftly shifted its way of living where everyone adjusted and moved everything to their home, specifically businesses. Online Advertising has then projected its growth as companies divert their attention. Businesses invested more in digital…
What is Website as a Digital Media Category?
Digital media today is a very broad concept encompassing several different platforms, applications, and technologies. But the technical definition of “digital” is simple: words and images are converted into long series of numbers, consisting of only “0” or “1”, that is used to create, view, store, distribute, or provide instructions for machines, software, and data…
Essential Multicultural Marketing for Successful Digital Advertising
This blog covers: What Is Multicultural Marketing? Why Is Multicultural Marketing Crucial For Digital Advertising? Multicultural Marketing means Transcreating! Five Steps to Create a Multicultural Marketing Strategy Multilingual Marketing Strategy International SEO Analytics and Tools Conclusion 1. What is Multicultural Marketing? Multicultural Marketing is personalized marketing for a targeted audience with specific unique identities like culture,…
Digital Marketing Plan for Lodging Companies
In order to achieve a successful marketing plan, marketers in lodging companies should take into account the importance of constructing a well-organized strategy which eventually helps to compare the actual outcome with the expected one. “Who does not have a plan, is actually planning to fail!” Lodging companies are businesses which utilize the sharing economy…
How to Create a Digital Marketing Plan for Restaurants
A restaurant is a place where people pay a price to sit and eat food that is cooked and served by the owners of that place on the premises. COVID-19 has left many restaurants in dire situations economically and socially and that affects the country’s economy as a whole.The growth of the economy is sustained…
Digital Marketing Plan for a Consulting Business
International Institute of Digital Marketing™, Digital Marketing Plan for Consulting Business
Marketing Strategy for Self-Publishing Authors
By Andrew Mcmanaman and Joshua Webber You’ve created your book and prepping for its launch, here is what the next steps are to becoming a successful Self Publishing Author. Short-Term and Long-Term Goals As we start out on the self publishing journey, your short-term goals are to get the word of your book out there….