What’s Digital Marketing all about? How do you reach customers? How does it differ from traditional media, and how can the new and old work together to create a water-tight campaign that speaks its truth across any and every channel?
We all love Lego!
Today, this toy, with its fame at the universal level, was chosen as the best toy of all time by industry experts in terms of the entertainment, creativity, and benefits it provides.
So what can we, as digital marketers, learn from the success of this toy while designing our content?
Atlantic Meat is a chain of butcheries located in Cape Town, South Africa. Their customer base and Target Market is largely lower income and working class Capetonians.
A Non-Profit Organisation exists to address a specific cause or social issue identified. Such an organisation’s needs require funds either invested directly by the founder(s) of the organisation or from donations by the community or through the hosting of fundraising activities. Below are the steps to consider when implementing a successful digital marketing strategy for…
The digital space and social media platforms has evolved to the point where potential customers assess your brand based on your website and your digital marketing efforts. In 2010, everything was quite simple, a few smart phones here and there and the choice of a couple of websites. Fast forward to 2020, we now have…
by Sydney Danson 28th July 2021 With the rising popularity of digital marketing, influencer culture, and the promise of guaranteed popularity, both businesses and individuals are on the constant lookout for tools and services that cater to increasing their following. The aim is to stay relevant, accumulate as many likes and comments as possible, get verified,…
Follow me along as I’ll be sharing a few tips on how to grow your business with email marketing It’s often challenging choosing which marketing strategies to invest your time in. As people’s (potential customers) actions and desires change, a well-executed email marketing strategy is needed to act as a provision for those changes. Email…
Does my company need a blog? _________________________________________________________________________ YES, yes, and yes! Your company needs a blog. A blog serves as one of those easy flowing methods of communicating with existing and potential customers or clients as you may prefer. It is an online journal or informational website that can be accessed by different people who have…
Content marketing is essential for a company’s success, as it’s the outlook of your business to clients that leaves an important first impression. Instagram and TikTok Videos, blogs, social media posts, articles, and pictures are always considered to be effective ways of catching customer’s attention. The creation of them should highly reflect the core value…
The rapid migration to digital technologies driven by the pandemic (Covid-19) will continue into the recovery. In the discovery and evaluation part of the journey, search engines, social media feeds, and influencers are popular ways for shoppers to get product inspiration outside a brand properties. Search engine optimization is the process of improving the quality…
Digital marketing has become the most important style of marketing for any business with an online presence and companies across the globe are turning their focus to their online digital strategies. In this post, we discuss a digital marketing strategy for automobile businesses.
