Basic tools to use to be a successful author/writer (author Kgothatso Mampye) History of Publishing Although most authors/writers have been using a well-known method of typing and publishing a book that readers can purchase inside the book store the traditional way of buying a book inside the store is slowly fading away to the…
Category: Licensed Digital Marketing Professional™
When you need to know the ins-and-outs of some of the biggest digital platforms out there, this is the course for you. This goes over the format, culture, functions, and more of websites and platforms like Google, Facebook, LinkedIn, and more.
4 easy steps to become a Digital Marketer
Digital marketing is an advertising technique that can be done through many different digital platforms such as, Google AdWords, social media, email marketing and many more. Using these internet marketing techniques helps the company to grow their businesses. In this pandemic, not only consumers, but the companies are also heavily relying on internet marketing, to…
The Psychology behind Digital Marketing: What you should know
Written by: Karen Anglas Humans are complex. We are a mixture of feelings, thoughts and memories also, body andsoulare linked. Our mind is involved in everything we do, and one of the things we often tend to dois buy. We need many things for our survival: food, cleaning and health items, clothing, and also other things don’t “need” but buy them anyways. Why is that? Let’s see: Between the rational and the emotional 95% of the buying decisions we made are not rational or logical, they are unconscious. Without emotions, we cannot make choices. Emotions are a very important part of ourselves: we feel all the time, and psychologists says…
La Psicología detrás del Marketing Digital: Lo que deberías saber
Por: Karen Anglas Los humanos somos complejos. Somos una mezcla de sentimientos, pensamientos y recuerdos, así también la mente y el cuerpo están ligadas. Nuestra mente está involucrada en todo lo que hacemos, y una de las cosas que a menudo tendemos a hacer es comprar. Necesitamos muchas cosas para nuestra sobrevivencia: comida, artículos de…
Digital Marketing Strategy for Independent Medical Practitioners
As an independent medical practitioner, you’re always looking for cost-effective ways to register new patients in your office. There are several sustainable and long-term growth marketing strategies suitable for healthcare that you must consider. These will give you a platform to display your practice. It is to expose you to a broader audience and ultimately…
A path to starting your digital music marketing campaign
Due to Covid, artists no longer have the luxury of performing in cafes, restaurants, social clubs, and other live venues that were once available to them. It’s 2021 and artists are figuring out new ways to engage their audience from streaming platforms to showcase their talents and take more control of their craft and the…
THE BENEFITS OF USING GOOGLE MY BUSINESS (GMB)
Google is the most famous search engine service by an Americancompany established in 1998. Along with other search engine servicessuch as Yahoo and Bing, Google is people number 1 choice. It hasevolved as new features have been announced, and one of the productsis Google My Business. Google My Business is a free tool that allows…
How are Brands Adapting to Covid-19?
Since the outbreak of Covid-19, several businesses have had to reconsider their strategies to stay ahead in a corona-virus world. With the increase in Covid-19 cases, the world economy has fallen rapidly and if this continues how will businesses survive? Why pivot fast with strong data-driven techniques and strategies that will engage customers with your brand? In…
How to select Right Digital Marketing Model
Take a consumer at practically any buyer industry, and you’ll perceive how changes in advanced innovation are on a fundamental level modifying the way that shoppers draw in with brands previously, during, and after a buy. Buyers today hope to peruse, research, request input, assess, and push the “purchase” button at their own speed and…
The Overview of Advanced Content Marketing Master
When you’ve got the basics of content marketing down but need to expand your skillset with creating content for the digital world, this course is for you. This covers e-mail, blogs, videos, and more, with the end goal of making your brand recognisable through consistent, identifiable content. Learning Goals Learn in-depth rules and practices for…