Understanding the importance of SEO
Category: Licensed Search Engine Marketing Professional™
You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what’s the deal? What is search engine marketing?
Four Steps To Become a Digital Marketing Master
Digital marketing in summary Digital marketing is an essentially needed product to discover the digital world. We all know that by using digital marketing tools you can promote your own product or you can grow your business and network. To become a professional at your own work using social media tools or etc. whatever it…
The New Marketing Standard – Career in Digital Marketing
Digital Marketing is doubtlessly one of the most in-demand jobs worldwide. As the pandemic peaks in early 2020, the world has swiftly shifted its way of living where everyone adjusted and moved everything to their home, specifically businesses. Online Advertising has then projected its growth as companies divert their attention. Businesses invested more in digital…
Do You Have What It Takes To Be A Digital Marketer?
For the right person, being a digital marketer is their dream job. They love what it entails. But for others, not so much. Digital marketing encompasses many parts. You have your: SEO – Search Engine Optimization SEM – Search Engine Marketing PPC – Pay per Click KPI – Key Performance Index ROI – Return of…
Digital Marketing Plan for Churches
Church attendance is steadily decreasing, especially among millennials. In their efforts to attract new attendees and reach a younger audience, churches have often mistakenly used misleading marketing tactics that are more of a turn-off to the target market. More than any other industry, authenticity is the single most important element of church marketing. Instead of…
Digital Marketing Plan for Authors/Writers
Basic tools to use to be a successful author/writer (author Kgothatso Mampye) History of Publishing Although most authors/writers have been using a well-known method of typing and publishing a book that readers can purchase inside the book store the traditional way of buying a book inside the store is slowly fading away to the…
5 Ways to maximize traffic to your blog
The question for businesses today is can they use to increase traffic to their website. This post will provide the answers.
What Is SEM And How To Do It Right!
The digital marketing trends are ever changing, however, one really interesting digital marketing tool is SEM. Before we go ahead with what exactly is SEM, let’s talk about digital marketing first. Digital Marketing is advertising through digital platforms which vary according to the type of strategy you are using. These strategies would include social media…
What is SEO?
INTRODUCTION SEO stands for “Search Engine Optimisation” which helps to make websites more effective and functional. The main aim of SEO is to increase web traffic on websites. It is a process of improving the online content like adding title tags, some keywords so that a search engine can show it as a top result…
10 Powerful Digital Marketing Strategies for E-commerce in 2021
Digital Marketing Strategies:- Ever since the Covid-19 pandemic, the eCommerce business has been on the rise significantly for the past months, and there are tons of competitors online. Everyone is finding a way to increase brand awareness and sales other than their physical stores. However, your digital marketing strategies should be tailored to your eCommerce…