Church attendance is steadily decreasing, especially among millennials. In their efforts to attract new attendees and reach a younger audience, churches have often mistakenly used misleading marketing tactics that are more of a turn-off to the target market. More than any other industry, authenticity is the single most important element of church marketing. Instead of…
Category: Licensed Search Engine Marketing Professional™
You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what’s the deal? What is search engine marketing?
Digital Marketing Plan for Authors/Writers
Basic tools to use to be a successful author/writer (author Kgothatso Mampye) History of Publishing Although most authors/writers have been using a well-known method of typing and publishing a book that readers can purchase inside the book store the traditional way of buying a book inside the store is slowly fading away to the…
5 Ways to maximize traffic to your blog
The question for businesses today is can they use to increase traffic to their website. This post will provide the answers.
What Is SEM And How To Do It Right!
The digital marketing trends are ever changing, however, one really interesting digital marketing tool is SEM. Before we go ahead with what exactly is SEM, let’s talk about digital marketing first. Digital Marketing is advertising through digital platforms which vary according to the type of strategy you are using. These strategies would include social media…
What is SEO?
INTRODUCTION SEO stands for “Search Engine Optimisation” which helps to make websites more effective and functional. The main aim of SEO is to increase web traffic on websites. It is a process of improving the online content like adding title tags, some keywords so that a search engine can show it as a top result…
10 Powerful Digital Marketing Strategies for E-commerce in 2021
Digital Marketing Strategies:- Ever since the Covid-19 pandemic, the eCommerce business has been on the rise significantly for the past months, and there are tons of competitors online. Everyone is finding a way to increase brand awareness and sales other than their physical stores. However, your digital marketing strategies should be tailored to your eCommerce…
SEO: Reasons Why Should Every Business Do SEO?
Most of the businesses these days know that they should be doing SEO. Search Engine Optimization can increase your visibility on the Google search result page, but the thing is, does that matter? You have a lot on your plate and want to make sure that every investment you make has a strong return. SEO…
Digital Marketing Strategy for Independent Medical Practitioners
As an independent medical practitioner, you’re always looking for cost-effective ways to register new patients in your office. There are several sustainable and long-term growth marketing strategies suitable for healthcare that you must consider. These will give you a platform to display your practice. It is to expose you to a broader audience and ultimately…
The Overview Of The SEO & SEM Master I™
How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more. Learning Goals What is SEO & SEM and how to…
The Overview to the SEO & SEM Master II™
Understanding SEO & SEM is important, but how do you utilize it effectively to ensure your efforts and budget are in the right place? This sub-course teaches how to use SEO & SEM to its full potential and how to harvest and use their relevant analytical data. Learning Goals How to use SEO & SEM…