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International Institute Of Digital Marketing™

Category: SEO & SEM Master I™

You hear the terms endlessly. SEO and SEM. You see it required on job applications, and it may seem confusing. what is search engine marketing?

The process of search engine optimization; SEO

SEO And Understanding and Appreciating The Value

Posted on July 18, 2021July 18, 2021

Understanding the importance of SEO

Digital Marketing, fresh grad, career switch

Four Steps To Become a Digital Marketing Master

Posted on June 20, 2021June 20, 2021

Digital marketing in summary Digital marketing is an essentially needed product to discover the digital world. We all know that by using digital marketing tools you can promote your own product or you can grow your business and network. To become a professional at your own work using social media tools or etc. whatever it…

The New Marketing Standard – Career in Digital Marketing

Posted on June 17, 2021June 17, 2021

Digital Marketing is doubtlessly one of the most in-demand jobs worldwide. As the pandemic peaks in early 2020, the world has swiftly shifted its way of living where everyone adjusted and moved everything to their home, specifically businesses. Online Advertising has then projected its growth as companies divert their attention. Businesses invested more in digital…

Digital Marketing, fresh grad, career switch

Do You Have What It Takes To Be A Digital Marketer?

Posted on June 16, 2021July 5, 2021

For the right person, being a digital marketer is their dream job. They love what it entails. But for others, not so much. Digital marketing encompasses many parts. You have your: SEO – Search Engine Optimization SEM – Search Engine Marketing PPC – Pay per Click KPI – Key Performance Index ROI – Return of…

Digital Marketing Plan for Authors/Writers

Posted on April 27, 2021April 29, 2021

Basic tools to use to be a successful author/writer                                     (author Kgothatso Mampye) History of Publishing Although most authors/writers have been using a well-known method of typing and publishing a book that readers can purchase inside the book store the traditional way of buying a book inside the store is slowly fading away to the…

SEM, Digital Marketing, IIDM

What Is SEM And How To Do It Right!

Posted on April 12, 2021April 14, 2021

The digital marketing trends are ever changing, however, one really interesting digital marketing tool is SEM. Before we go ahead with what exactly is SEM, let’s talk about digital marketing first. Digital Marketing is advertising through digital platforms which vary according to the type of strategy you are using. These strategies would include social media…

What is SEO?

Posted on April 11, 2021April 11, 2021

INTRODUCTION SEO stands for “Search Engine Optimisation” which helps to make websites more effective and functional. The main aim of SEO is to increase web traffic on websites. It is a process of improving the online content like adding title tags, some keywords so that a search engine can show it as a top result…

SEO: Reasons Why Should Every Business Do SEO?

Posted on March 15, 2021April 2, 2021

Most of the businesses these days know that they should be doing SEO. Search Engine Optimization can increase your visibility on the Google search result page, but the thing is, does that matter? You have a lot on your plate and want to make sure that every investment you make has a strong return. SEO…

Digital Marketing Strategy for Independent Medical Practitioners

Posted on March 5, 2021April 1, 2021

As an independent medical practitioner, you’re always looking for cost-effective ways to register new patients in your office. There are several sustainable and long-term growth marketing strategies suitable for healthcare that you must consider. These will give you a platform to display your practice. It is to expose you to a broader audience and ultimately…

The Overview Of The SEO & SEM Master I™

Posted on January 6, 2021March 29, 2021

How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more. Learning Goals What is SEO & SEM and how to…

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