Understanding the importance of SEO
Category: SEO & SEM Master III™
You hear the terms endlessly. SEO and SEM. You see it required on job applications, and it may seem confusing. What is search engine marketing?

Four Steps To Become a Digital Marketing Master
Digital marketing in summary Digital marketing is an essentially needed product to discover the digital world. We all know that by using digital marketing tools you can promote your own product or you can grow your business and network. To become a professional at your own work using social media tools or etc. whatever it…

The New Marketing Standard – Career in Digital Marketing
Digital Marketing is doubtlessly one of the most in-demand jobs worldwide. As the pandemic peaks in early 2020, the world has swiftly shifted its way of living where everyone adjusted and moved everything to their home, specifically businesses. Online Advertising has then projected its growth as companies divert their attention. Businesses invested more in digital…

Do You Have What It Takes To Be A Digital Marketer?
For the right person, being a digital marketer is their dream job. They love what it entails. But for others, not so much. Digital marketing encompasses many parts. You have your: SEO – Search Engine Optimization SEM – Search Engine Marketing PPC – Pay per Click KPI – Key Performance Index ROI – Return of…

Digital Marketing Plan for Churches
Church attendance is steadily decreasing, especially among millennials. In their efforts to attract new attendees and reach a younger audience, churches have often mistakenly used misleading marketing tactics that are more of a turn-off to the target market. More than any other industry, authenticity is the single most important element of church marketing. Instead of…

Digital Marketing Plan for Authors/Writers
Basic tools to use to be a successful author/writer (author Kgothatso Mampye) History of Publishing Although most authors/writers have been using a well-known method of typing and publishing a book that readers can purchase inside the book store the traditional way of buying a book inside the store is slowly fading away to the…

SEO: Reasons Why Should Every Business Do SEO?
Most of the businesses these days know that they should be doing SEO. Search Engine Optimization can increase your visibility on the Google search result page, but the thing is, does that matter? You have a lot on your plate and want to make sure that every investment you make has a strong return. SEO…

Digital Marketing Strategy for Independent Medical Practitioners
As an independent medical practitioner, you’re always looking for cost-effective ways to register new patients in your office. There are several sustainable and long-term growth marketing strategies suitable for healthcare that you must consider. These will give you a platform to display your practice. It is to expose you to a broader audience and ultimately…