Church attendance is steadily decreasing, especially among millennials. In their efforts to attract new attendees and reach a younger audience, churches have often mistakenly used misleading marketing tactics that are more of a turn-off to the target market. More than any other industry, authenticity is the single most important element of church marketing. Instead of…
Category: SEO & SEM Master III™
You hear the terms endlessly. SEO and SEM. You see it required on job applications, and it may seem confusing. What is search engine marketing?
Digital Marketing Plan for Authors/Writers
Basic tools to use to be a successful author/writer (author Kgothatso Mampye) History of Publishing Although most authors/writers have been using a well-known method of typing and publishing a book that readers can purchase inside the book store the traditional way of buying a book inside the store is slowly fading away to the…
SEO: Reasons Why Should Every Business Do SEO?
Most of the businesses these days know that they should be doing SEO. Search Engine Optimization can increase your visibility on the Google search result page, but the thing is, does that matter? You have a lot on your plate and want to make sure that every investment you make has a strong return. SEO…
Digital Marketing Strategy for Independent Medical Practitioners
As an independent medical practitioner, you’re always looking for cost-effective ways to register new patients in your office. There are several sustainable and long-term growth marketing strategies suitable for healthcare that you must consider. These will give you a platform to display your practice. It is to expose you to a broader audience and ultimately…