I will be giving a brief content marketing plan on how I will be reusing Infodigram’s blog and product descriptions on other social media channels. The two channels I have chosen to work with based on the buyer’s persona are Linked in and Facebook.
SPECIFIC: Clearly define the buyer’s persona by using the analytics to define, where buyers spend most of their time and why they buy.
MEASURABLE: Using Google Analytics to refine the Ad and content marketing strategy. It will also influence the context of the content used to engage customers.
ATTAINABLE: Schedule Ads and posts using a clearly defined time frame to monitor analytics. In this case, it will be 2-4 weeks of posts or an Ad schedule.
RELEVANT: The Ad and content posts will be aligned to create awesome presentations.
TIME-BASED: Clearly define a start and end date. The task will be carried out in a time frame of 3-6 months and reviewed every 2-4 weeks.
Content Marketing Objectives
Complex topics are made easier to understand with good icons, diagrams, and styles that people can easily download and quickly plug into their presentations. The idea is to create awareness, lead generation, and drive traffic to the website using the repost strategy of the blog content and product description.
Short Term Goals
- Clearly define buyer’s persona using the analytics to define, where buyers spend most of their time and why they buy.
Long Term Goals
- Creating an audited repost Ad strategy plan for a clearly defined audience.
- Implementing a budget plan for Ad campaigns targeting a clearly defined audience.
- Using the qualified leads to increase the conversion rate by strategically using the Ad setup.
Buyers Persona (Gender, Age, Location, etc)
- Mostly from US and UK, aged 30-60
- Business professionals (company managers, consultants) use presentations a lot for their work.
LinkedIn and Facebook would be the most relevant social media platform to use according to the buyer’s persona. These social media platforms better allow you to target occupation, age location, and even gender on your content marketing and Ad campaigns.
Social media Content
AD Settings, Placement, and Optimization
Ad set-up: The Ads will be set to 2/more scrollable images and videos as our buyers need quick and convenient content marketing due to time restraints.
Ad set: Here I will be driving the traffic to the website blog posts.
Placement: Initially the Ad and content marketing will be placed on feeds, stories, Ads, and posts to better distinguish (using Analytics) the buyer’s persona.
Optimization: The Ads and any paid marketing content will be optimized to link clicks. This will assist with saving on any existing budget and reaching objectives.
Content Marketing A/B Testing
A/B testing can be used for Ad content marketing to define the qualities that make the marketing content perform best. These include a call to action, captions, demographic settings, etc.
To measure the success of the content marketing and Ad campaign. There will be a few metrics put into place. The unique visitors per day, pages per visit, new lead per day/month, qualified leads, conversion rates, cost per conversation, return on invest meant (RIO), click Through rate on Paid advertising
Analytics (Understand and define audience)
I will define the audience by using Google analytics to refine the Ad and content marketing plan. It will better define the context of the content used to engage customers.
REVIEWING & IMPROVING YOUR MARKETING PLAN
Now for maintaining a consistent repost content marketing plan, The idea is to monitor the analytics. The task will be carried out in a time frame of 3-6 months and reviewed every 2-4 weeks. The reviews will look into what worked, what could have been done better, and what can be implemented in the amended content marketing plan.