In our current digital era, content marketing is something that has been proven to deliver unquestionable success. As marketers, it is our job to come up with effective methods of growing audience engagement and building brand presence while also driving sales at the same time. Content marketing plays a crucial role in achieving these growth methods for a majority of businesses.
Below, we will be reviewing content marketing as a whole – explaining what it is, why it’s important and the many benefits it has to offer.
What is Content Marketing?
Content marketing refers to a marketing strategy that involves creating and delivering consistent, appropriate and valuable content to attract and obtain a specific consumer base with the objective of driving profits. It is a way of providing useful information to potential and current customers in order to help them solve their problems with a focus on building a long-term relationship
Content marketing strategies that are efficient and well crafted, may educate consumers while building brand awareness and promoting the products or services. It may be considered as the “digital front line” of what attracts consumers in the first place and can even form a strong bond between your brand and consumers, which ultimately will continue to grow and strengthen over time.
Thanks to the rise of the digital world and the extreme advancements of technology such as smartphones, many businesses have now opted content marketing as an effective method to attract high-quality numbers with a goal of transforming them into paying consumers.
Why is Content Marketing so Important?
So now that we’ve learned what content marketing actually is, we have to ask ourselves why it is so important for businesses in today’s digital era to truly understand why it is a crucial element within the marketing strategies of a business.
For starters, content marketing is an ascendable, long term strategy that helps convert leads. When potential customers stumble upon a business’s content, they first learn that your business exists. Then they learn about you and how you can solve their issues with your solutions before possibly being converted into loyal customers.
Another reason why content marketing is important is that it helps fuel many other marketing channels for a business. To simply put it: without content, it’s hard to utilize today’s modern marketing channels. Anybody is able to look at any brand’s social media platforms and see exactly what type of content they put out such as blogs, photos, videos, etc. Thanks to this exposure, many people will often share it with their friends and colleagues. This leads to very positive word of mouth, which is one of the most important marketing channels of all.
Content marketing even has the potential to increase the efficiency of businesses’ SEO efforts, which is another extremely crucial marketing technique. Creating optimized content is a must if businesses wish to improve their SEO efficiency. The more content a business has on its sit and social media, the more pages the search engine has to index and show to users who search for those results, leading to increased traffic and higher on-site time.
The benefits of Content Marketing
With all that being said, lets now jot down some of the many major benefits content marketing has to offer for businesses:
- Increases audience retention – Content is an important asset, which has the ability to create positive experiences for potential consumers and highlight a positive brand image.
- Build trust with consumers – Creating content may also create a link between the business and its audience that will create value and further improve brand reputation.
- Generate leads – Content marketing will also help generate leads as viewers click on the content, with a possibility of them being interested in future purchases.
- Builds authority – Through efficient content marketing, businesses may build online authority and credibility, which may help them rank higher I search engine results. This may also lead to consumers being more persuaded to trust the brand.
- Better social media power – Creating quality content can help businesses gain traction on platforms through attained followers and views that will increase the likelihood of a larger future customer base.
It is safe to say that content marketing is not only just a marketing technique, it’s a long-term business strategy. Businesses are able to promote their brand, generate leads, enhance other marketing elements and build customer relations while educating and creating solutions at the same time that tailor towards customer problems. This can be all be achieved digitally, with the use of technology that is rapidly evolving as we continue to progress into the digital era. Brands expressing themselves and creating unique and quirky content that allows an external audience to learn about their products and efforts? Sounds like a win-win for all!
Written by: Verley Zelfman, Digital Marketing Analyst at The International Institute of Digital Marketing™
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