Content Marketing is a strategic approach which is becoming more and more attractive by the minute. Instead of merely pitching a product you’re providing useful, unique, and relevant content to your target audience.
WHY CONTENT MARKETING?
Content marketing is the best way to transform your common product into something that is unique. Content marketing entails:
- Educational articles
- E-Books
- Videos
- Entertainment & Webinars
4 REASONS
There are four key reasons as to why content marketing is great for your bottom line as well as your customers.
- Content as a profit center
- Better customers who have more loyalty
- Cost savings
- Increased sales
A BRIEF 10 STEP CONTENT MARKETING STRATEGY
- Establish your goals
in addition, you need to understand why you are creating the content you are creating! Once you’ve identified your objectives, you will need some targets.
- Define your audience
The critical component to content marketing is understanding your audience. To attract a specific segment, you will need to thoroughly know that segment.
- Research your competitors
There is a great need to know the major competitors within your chosen niche! When researching competitors take note of what they say and what they do not!
- Complete topic and keyword research
The next step is to identify the keywords used when your audience is searching online. Keyword research too will essentially provide new content ideas.
- Review your existing content
You may draw from content as you have already published. It is important to know what posts and keywords are being searched for the most by the audience. Also research what keywords people use to find your specific website.
- Devise your strategy
This step entails how to use all the acquired research in the most efficient and effective manner as you will also need to think about the most ideal way to reach your audience.
- Plan your resources
Content marketing gives you an array of information therefore it is equally important to realize what you can and cannot cover. You will need to decide if you’re creating your content in house or outsourcing it.
- Plan your content production schedule
The schedule should basically calendar all important dates for scheduled posts. A publishing calendar will allow posting of regular content.
- Create, publish, and promote your content
Not to mention when creating content keep track of your objectives. Make sure to use the keywords that you have researched.
- Monitor and refine
Monitor the success of your campaign and refine your strategy based on your success or lack thereof.
FINAL THOUGHT
The idea behind Content Marketing is to create a change in thinking within your target audience i.e., to persuade a person into acting therefore content needs to be engaging, valuable and relevant. Content marketing works best when you have a well-defined strategy and plan!