Let’s get real here. The coronavirus pandemic is not going to end anytime soon. Wherever you look, there is unlikely to be a definite end date for this COVID-19. We must face the possibility that Covid-19 may become endemic here.
It’s undeniable that coronavirus continues to pose a threat to small businesses around the world. The world has become digitally focused. We read news on our mobile phones, do most of our banking and shopping online, and even conduct meetings through Zoom in our everyday lives. If you don’t have an online business, you don’t have a business. You cannot ignore digital marketing.
Most businesses have had to re-invent their approach to business and move away from Brick and mortar and explore its journey by leaping into Digital Marketing. Various techniques come under digital marketing such as Search Engine Optimisation, Affiliate marketing, Video marketing, Content marketing, etc. Let’s get deeper into how digital marketing can add value and most importantly crisis-proof your business.
3 Key Reasons to use Digital Marketing to Crisis-Proof Your Business
Target the right audience
For those of you who have done traditional marketing before this pandemic, were you able to target a specific group of an audience? You simply can’t. Traditional Marketing is a thing of the past. With Digital Marketing, you can.
Take, for example, your business. Your business has a brand. And as a brand, you want to be reaching the right people. I started my first Facebook ad campaign in a haste without doing much research on my target audience. Sad to say, I did not get the desired results.
Only the right audience will know the brand value of your product. When you know your target audience and its pain points, you can craft content more effectively and focus advertisements with the right marketing message for each of those segments. Clearly, digital marketing has the edge. You can find out more about how to target your audience by clicking here.
More cost effective than traditional marketing
Do you want your business to be seen by a wider audience at a much lower cost? Strategies such as Social Media Marketing, content marketing (blogging), and search engine optimization can be implemented without paying anything if you’re willing to invest in the time and effort. Even online paid advertising methods (such as Facebook ads or pay-per-click (PPC) advertising) are much cheaper compared to advertising traditionally. Advertising online with digital marketing lets you pay, on average, under a dollar per person who clicks on your ad. Clearly, the lower marketing cost brings in more business and yields a greater ROI than traditional marketing.
These days having a website or Facebook page is not enough to get ample traffic with so many companies vying for customer’s attention. I used to make many FB ads for my side-hustle to generate leads and connect them to my landing page. Unfortunately, my landing page was not converting. Not only that, I had to spend more time trying to convince leads to take up my offer.
So, how do you make your business attractive enough to create conversions? To drive conversions, you need to know how to make your audience make decisive actions. How do I invoke my audience’s interest? How do I convert them to become customers? What you’ll need is a video sales funnel strategy. In fact, this is how many top marketers are doing it to up the ante for their game and helping clients get desired results and incredible revenues. Choose from Clickfunnels, GetResponse, or Instapage as these are good video sales funnel with awesome features.
We are not going to go back and be in the traditional world, imagine without the Internet and mobile, it would be hard. So why not take advantage of this Digital Marketing to crisis-proof your business. Through digital marketing, you can target the right audience that is suitable for your products/services. This can in turn increase your sales and spread awareness about your brand or product. To reach these audiences you need to be creative, have a growth mindset and go digital with the right strategic execution. This is the secret to earn money and take your business to new heights.
About the author:
I’m Farrah who is a Brand Digital marketing Analyst at the International Institute of Digital Marketing ™.