fashion boutiques have been very relevant throughout centuries and as the world changes so do fashion, so for a boutique store to stay relevant among its competitor’s and To win customers, a fashion boutique needs to be able to follow and understand the customer journey throughout multiple touchpoints with the relevant digital marketing strategy.
As your small boutique store is growing the first thing you need to have is a vision statement and you need to set up realistic goals which are long term goals and short term goals and through these mediums try to get more customers to notice your brand and what your boutique is about and the type of clothing you are selling and who your target markets are.
A vision statement describes what your business desires to achieve in the long run and exactly what your company wants to achieve and this gives your business a clear image of where your business is headed and setting up a clear vision and objective for a local boutique will set a guiding light for employees to follow.
Long term and short term goals
Compelling and clear goals provide motivation and a clear pathway to the future, setting long-term and short-term goals make it clear for business owners to work out real roadmaps that will help them achieve their goals.
Short term goals examples
- Learn about market trends
- Improve customer service
- Know your competitors
- Learn about the latest market trends
Long term goal example
- Increase business share in its markets
- Increase overall brand awareness
- Open 4 new offices located throughout Cape Town
So now that you have your goals set and you’ve got a clear understanding of your vision, we now start with our digital footprints and impressions you create on the internet through your online activities, including browsing, interactions with others, and publication of content here are strategies you can use.
Google my business
With google my business it is easier for your business to stay relevant especially if you own a local business this platform keeps your business relevant by making your business more visible you can see and connect with more customers it is a free tool that allows you to promote business profile and websites on google maps and search, see how customers interacting with your business on google.
It is very important to start content marketing while dealing with fashion whether it involves you writing a blog creating podcasts having constant content that works for your business is very relevant it will help attract, engage, and retain an audience.
tips to stay relevant social media
- Stay active
- Identify your target audience
- Make your presence known
- Use tools to monitor your activities don’t be afraid to pay
Having a vision for your business is the first step to success and with the correct digital marketing strategy, you can pave a real successful road for your business to grow into a household brand.
for more information visit www. the digital marketing institute.org