Digital marketing is a phenomenon that has taken over the world of advertising. People often ask, ‘How does it differ from traditional marketing and how will it improve my business?’
‘Why should i create business pages on social media?’
Below are some of the benefits of incorporating a digital strategy for your business.
Digital marketing is cost-effective compared to traditional marketing efforts.
Advertising on traditional marketing platforms is ridiculously expensive. Small businesses cannot afford to compete with well-established ones due to lack of funds.
Television, radio, newspapers and billboards are all examples of traditional marketing platforms. Businesses can run ads and boost posts for as little as R20 a day.
This does not mean that entrepreneurs should not invest lump sums of money on marketing campaigns, they can optimize budgets accoding to their affordabilty.
Digital marketing promotes direct interaction between brands, potential customers and existing clients.
When businesses set up social media accounts, they create content that users can easily interact with. Users can like posts, which can also assist in targeting specific audiences.
They can share posts with their followers which can assist the business with brand visibility. Saved posts assist with interaction at a later stage also indicates the importance the user places on the information provided.
Direct interaction is instant this can also be used to tackle customer service issues.
Digital marketing efforts are measurable.
Businesses can make use of analytics as a research tool that will improve the next campaign and give insights. Insights are results digital platforms give you as feedback, when running an ad businesses want to know how many people were reached and if conversion was achieved.
Conversion can be a sale, sign-up or even subscription. Depending on what your smart goals are, analytics will help determine if your goals were reached.
Ads can be customized through targeting specific audiences, location, gender etc.
The last thing you want to do is run an ad that will appear on irrelevant placements and seen by people who have no interest in the content shown.
A digital marketer can create an ad and target a specific audience that has shown interest, shows certain types of behaviours, lives in a targeted location or of a certain age.
The marketer can also choose where they would like to place the ad, how the platform should optimize the budget and can pause the ad and make adjustments accordingly.
Ability to disclose all pricing details and product specifics.
Traditional marketing platforms offer limited space for advertisers to showcase their products. What happens when interested potentials want more information about the product or service?
Digital marketing makes it easier to share all relevant information about the products where users can easily locate it. Think of a business that sells more than one product, having a link that directs users to page that has all information can help with creating a conversion.
Some businesses will include a downloadable pdf link that includes important information.
Digital marketing might not have completely taken over the marketing and advertising industry but it has grown significantly in a short space of time. because a lot of people are spending most of their time on mobile, targeting audiences has become a lot easier for marketers.