written by: Aniekpeno Ifeh
What is Digital Marketing
In starting a Digital marketing career, it is important to know what digital marketing means. Digital marketing is the act of promoting products and services using the internet and internet platforms.
Why Digital Marketing?
Digital Marketing is one of the leading careers. Digital Marketing also called Online Marketing has evolved over the years because a lot of people spend time on the internet.
The event of Covid-19 only further emphasized the need for online marketing as the only way the world could communicate was online while observing physical distancing.
Potential customers are found online in a much larger number than traditional marketing. By using digital marketing, enormous audience can be reached in ways that are both cost-effective and measurable.
Some benefits of online marketing include:
- Customer behaviour can be understood by interacting and social monitoring
- Global market can be reached
- It is cost-effective as opposed to traditional marketing methods
- Brand loyalty can be achieved by building personal connections with customers
- Brand activities can be measured and improved upon.
Starting out Digital Marketing career
Digital marketing courses can be taken by anyone, a particular educational qualification is not required.
Interestingly, there are a plethora of free courses online to enhance understanding and knowledge of this field. However, to be taken seriously when sending out applications for internships and jobs, certifications from recognised educational bodies are required.
International Institute of Digital Marketing is one of the platforms that can provide globally recognised knowledge and certifications in Digital Marketing.
The focus of IIDM is to provide individuals with the knowledge they need to be successful in the ever-changing digital world.
This is achieved through a change in mindset, a fresh perspective, and approaches that enable imagination and creativity as well as leveraging the experience and the openness to learn.
Experience is also key in building a career in digital marketing. Internships (paid or unpaid) should be leveraged to build a portfolio.
In conclusion, there are a plethora of materials and study guides for Digital Marketing. However, it is important to make use of globally accredited materials and platforms so that your learning is optimised.