E-commerce is the best way to sell your products and services in 2021. Help your customers and potential customers stay safe during the pandemic by going digital and if you already have gone digital learn how you can boost sales for your business and gain new customers as well as establish customer loyalty with the help of digital marketing. Here are 10 quick strategies for your e-commerce website:
1. User-friendly Web design
To start off, look at your website. An easy to use website makes a good impression and helps to maintain an impactful online presence. If your products or services are not well presented, hard to find and the website is overall hard to navigate by any customer whether they are tech savvy or new to surfing the web the probability that they will return or even buy an item is very slim.
Optimizing your website for mobile use is also crucial to maintain an impactful online presence as everyone uses their phones to do most of their online buying and searching.
2. Personalized customer experience
Personalizing the experience for each customer will leave them coming back to your site and feeling your business is dedicated to help them find what they are looking for.
- Name personalization in emails and on your website
- Recommending products based on previous purchases
- Aligning their personal tastes and styles when logging in
You will create a sense of connection and dedication that will help your business rise above the rest.
3. High quality images
High quality images show the true colour tones, textures and sizing of the products you are trying to sell as well as highlight the key features of the products which makes it easier for customers to find what they are looking for and makes it more enticing to take action.
By having high quality images of your products customers can get a good picture of what they are paying for and ensure their expectations are met.
4. Incorporate videos
Videos are more likely to be watched than an advertisement with a lot of text. Showing a short video to potential customers of how your product can improve their lives or a demonstration of how your product works will get your point across quickly and efficiently. With video you can capture potential customers and draw them in and if users can see your product in action, they will be more likely to try it out.
5. Helpful product descriptions
Describing your products in detail encourages potential clients to buy your products because they know what they are getting and it makes the decision to buy something fairly easier. This can also be beneficial to your SEO if you write quality descriptions that will help you move up in search rankings which means more visibility for your business which can lead to more sales.
Don’t know what SEO is or how to utilize it? Learn more with SEO basics: 22 essentials you need for optimizing your site
6. Utilize landing pages
A landing page is a stand alone web page that is designed to convert visitors into potential customers. This evokes a call to action to either buy your products or join your email lists when users click on an ad from social media or Google. When creating a landing page it is important to make sure your ads and landing pages are congruent.
7. Utilize social media pages
Social media is one of the most cost effective platforms for digital marketing. Using major social media platforms like Facebook, Instagram and Twitter you can build an e-commerce social media marketing campaign. Here’s 7 steps from SmartInsights on How to plan a social media marketing campaign, step by step
Note: Keep in mind that having social media accounts and only posting to it will not be enough to grow your business in today’s competitive market.
8. Customer reviews
Good customer reviews help motivate other potential customers to buy your product and it won’t cost you anything. Asking for feedback or reviews is an e-commerce marketing strategy that is really easy to incorporate into any automation you may already have, like asking your customers for feedback when they have made a purchase from your shop.
9. Email marketing
Make building up your email list a priority because it will become your most valuable asset. When building an email list you can for example entice users to give you their emails when they make a purchase or sign up to your email list for a discount and finally use the email list for marketing.
Creating an email marketing strategy can involve:
Stand alone marketing emails and automations like cart abandonment, welcome automations and notifications about new blog posts to create more traffic to your e-commerce website.
Using market research surveys to find out what products to sell and to ask your target market what they want.
Re-engage with existing customers
10. Humanize your brand
Lastly, humanize your brand. Show your customers the faces behind your brand and the loyal customers who support your brand. Engaging and communicating with social media posts, reviews and comments show you care and there are people that are working hard to make sure your customer’s needs are met and have the best experience with your e-commerce website.
Here are some examples:
- Share how your products are made or packed
- Respond to tweets and reviews and share good customer testimonials
- Monitor what customers are saying and respond (not just to negative comments)
- Take the time to send out helpful responses to your customers
In conclusion, whether you are new to e-commerce or have an established e-commerce business this is the best time to utilize digital marketing strategies to boost sales for your business and gain new customers as well as establish customer loyalty.
If you want to further your knowledge and learn the ins-and-outs of marketing on the biggest websites out there or learn how to use SEO to get more traffic to your website the International Institute Of Digital Marketing™ offers specified courses. For more information visit https://thedigitalmarketinginstitute.org/
By Reney Wilson