Sport has also become digitized and so have its marketing and communication strategies. But what are the elements that make up digital marketing for the sports industry? They are based on experience and arrives at the use of “wearable” devices to collect data. Without ever forgetting one thing: at the center now more than ever must be the user.
Perhaps the most important – and conclusive – consideration to be made when talking about digital marketing applied to sports is that, as never before, sports is no longer just about a sport.
In addition to representing an increasingly important business, it is also a sought-after territory to conquer for all new technologies and digital solutions, since it has specific characteristics that are fundamental for digital marketing: the importance of the experience, the centrality of the human element, the strong identity relationship.
This is in addition to a strong ability to build emotionally involving stories, which is the basis of modern, effective, and essential digital communication.
The Best Sports Marketing Strategy On Social Media
When coming up with your sports marketing strategy on social media for your gym apparel businesses, it’s important to know how to distinguish your marketing posts for different platforms. What most marketers fail to do when creating their sports marketing strategy is knowing how to create content specialized for specific social media channels.
Facebook, Instagram, Twitter, and Youtube have unique digital environments. In order to maximize growth for your small athletic apparel business, you need to know how to organize your content marketing strategy and who you are marketing to when using a specific channel.
Out of all the social media marketing platforms, Facebook is the best place to start. It’s essentially a well balanced middle ground of all the social media platforms combined – this platform supports long videos, frequent posts, and story sharing. It’s an ideal starting point for social media marketing to begin.
Facebook is sort of the “engine” of social media marketing. It supports all forms of marketing posts, making it a universal marketing channel that every business needs to have. What’s nice about Facebook marketing is that it allows you to add action items such as generating an email list, advertise, and post links.
Time to test your marketing intuition. Think from your customer’s perspective: when you log onto YouTube, what type of content do you expect to see?
If you’ve ever used YouTube before, you would know that YouTube is a video streaming platform. The content on YouTube typically lasts about 5 minutes in video form. It’s also important to know that 81% of people ages 15-25 use YouTube, so consider what type of content you are trying to advertise.
When looking at Instagram, there are two main aspects to consider for your marketing channels: Instagram newsfeed and stories.
Think of Instagram as a way to showcase your company’s highlights. You want to show your audience the best moments in your business and how they could benefit from working with you. Let’s first break down newsfeed:
Newsfeed Marketing Post
Let’s quickly pause on sports marketing strategy and take a second to look at real estate marketing.
Many people follow their Twitter because of Twitter’s digital environment and the way PUMA posts. When looking at Twitter, we can see that the environment is a fast-paced newsfeed style of social media. Because of this, Twitter should be viewed as a “loud” environment where you could update interesting things about your business on a daily basis. In this case, PUMA posts updates on their company and all things related to their company culture.
Last but not least, LinkedIn is the centerpiece of anything related to online marketing. In this space, you’d tend to attract people who are curious about your business and its operations. As a result, we need to tailor our content to who our audience is on LinkedIn.
On their side, these figures clearly have the notoriety and admiration of fans, but even in this case, strategic management of this “fame” is needed in order to properly exploit it while avoiding the risks associated with overexposure.
On the other hand, these figures can be used to develop creative and engaging campaigns that are capable of surprising users, producing various benefits: from the introduction of new trends to the acquisition of data, up to defining a new positioning for the team or the entire league.
There is a lot of companies providing a large services in Digital marketing in more than industry, as IIDM.