Digital Marketing, also called online marketing, refers to advertising delivered through digital channels. Covid 19 has in no doubt put a lot of businesses under financial strain. As a result, most small businesses were closed down. If you’re one of the lucky people whose business is still up and running or you are planning on starting a new business, then you’re in the right place.
In this article, I will be giving you tips on how to market your business and make sales without breaking the bank. Marketing your business online doesn’t have to be extremely expensive like most people believe. If
done right low marketing budget can provide excellent results.
The internet and Digital Marketing have made it possible for anyone to compete for audiences with the big fish. With this purpose in mind, here are some easy ways you can implement right now to market your business and reach a bigger audience with a low budget.
The first and important way is to create a blog for your business. Blogs are the perfect way to market your business online for free. Not only do blog posts help with promoting your business, but they also help with SEO. Potential clients can also find you by not searching for a product you’re selling but by searching for a topic you’ve discussed on your blog.
Tips on creating your blog post
- Know your target market and what they like. This way, you will be able to write engaging content.
- Post content related to your brand
Having an email list helps you capture details of your clients and those of potential new clients. These will allow you to motivate your clients to return to your store by offering them discounts and notifying them when you have a sale.
How to create an email list
- Create a freebie: coupon, free download, free masterclass, anything you think will be appealing to your ideal client.
Social media presence makes your brand trustworthy. You can use social media to build a community of loyal customers. Remember, only post-quality images and engagement is most important. You can read one of our blogs that explain social media marketing in detail.
I think we can all agree that before buying any online, we always look at the reviews. Encourage your clients to write reviews about your products/services on their social media platforms. You can do this by giving them discounts for writing reviews and posting on their social media platforms as well as simply just tagging you.
Google my business
Google my business is a free service offered by Google. Register your business on Google so that locals can be able to find your business when they search for services or products you offer in their location. This is without a doubt one of the best free ways to increase your online presence.
The list is endless, but these are just some of the top cheap ways you can use to market your business and still be able to reach a big audience and increase potential sales. In conclusion, always provide excellent customer service.To learn more about how to implement the above yourself, visit the IIDM website.
I’m an intern at the International Institute of Digital Marketing™. Originally from South Africa. I love creating content and overall working in the digital space. Outside of work, I enjoy staying indoors and binge watching comedy shows.