Although digital marketing is a new field, more people show interest in it day by day for different reason here are some of them 5 REASONS T0 LEARN DIGITAL MARKETING IN 2021 – IIDM (thedigitalmarketinginstitute.org).
Many people want to start but are confused about where to start. if you want to be digital marketer this is a brief guide for you.
First of all you need to set a plan that includes education, connection and skills in digital marketing.
Get education
You do not need a degree to work in digital marketing, but you need to learn fundamental things before getting started. For example, digital marketing strategies, principles, how to create content ..etc.
The most recommended books to starter digital marketers are
- ‘Digital Marketing for Dummies’ By Ryan Deiss and Russ Hennesberry, 2017.
- ‘A Do-It-Yourself Guide to PPC Advertising’ By Cory Rabazinsky, 2015.
- The first method we suggest is taking a digital marketing course. one of the recommended courses for that is the Licensed Digital Marketing Master™ (3 Months Intensive Certification Program) provided by the International Institute Of Digital Marketing™
- The second method is reading books. There are many books written to help starters to begin working in digital marketing.
The most recommended books to starter digital marketers are:-
- ‘Digital Marketing for Dummies’ By Ryan Deiss and Russ Hennesberry, 2017.
- ‘A Do-It-Yourself Guide to PPC Advertising’ By Cory Rabazinsky, 2015.
3. The Third method is social media. There is plenty of educational content on social media platforms like YouTube, Facebook, TikTok, and Instagram.
You can check the INTERNATIONAL INSTITUTE OF DIGITAL MARKETING YouTube channel for digital marketing educational videos
Or this link for helpful Instagram account: 5 Instagram Accounts to Follow for Marketing Inspiration
Connection
It is helpful to be around people who have the same interest in being a digital marketer. This will help you be more in touch with the industry, be linked to opportunities, know the latest trends. Etc. You can achieve that by socializing with people you know who have that interest from your friends, family members, or even better people from a digital marketing course.
Skills
There are necessary skills you need to learn to start working as a digital marketer. And as you get better at these skills you will be better as a marketer.
One of the most important skills you need to learn to be a marketer are:-
- writing content
- editing and designing
- keyboard typing
- convincing skills
Learning these skills requires following the methods on the education part in addition to patience experience.
In the end, the more thought through your plan is, and more effort you put in, the better the outcome you will get. Good outcomes include, being a better digital marketer, earning more money, and better job opportunities.
About the author: Ghaida Alrefaei. Digital Marketing Analyst at International Institute of Digital Marketing™. Also an international relation and political science student.