Introduction to Digital Marketing
Digital marketing is the promotion of brands and selling of products or services on the internet. It is the process of using different online marketing channels like search engines, social media platforms, and email to reach your target audience.
Through digital marketing, you can find new customers, interact with them, and build a connection with them.
Digital marketing has several types, the important ones are website marketing, scratch engine optimization, content marketing, PPC advertising, social media marketing, email marketing, and video marketing.
How does Digital Marketing work?
Digital marketing works in a simple way.
First, you need to understand what your brand is about and specify your goals. What is that you what to achieve whether it is to raise awareness, increase sales, or connect with your customers?
Then you need to decide which social media platform to use to fulfill your goals. For example, paid campaigns on Google and Facebook can be done to increase sales.
Also, you can create a plan to set your budget, define your target audience, set your performance metrics, and so on to make things easier.
Digital marketing channels
Digital marketing has a lot of different channels that are grouped into two main categories.
Online and offline marketing channels and the main difference between them is that online marketing channels are only on the internet while offline marketing channels have to do with digital devices that are not necessarily connected to the internet.
Online marketing channels are of the following:
- Website Making
- Search Engine Optimization
- Pay Per Click Advertising
- Email Marketing
- Social Media Marketing
- Affiliate Marketing
- Mobile Marketing
- Video Marketing
- Content Marketing
Offline marketing channels, on the other, are of the following:
- TV Marketing
- SMS Marketing
- Radio Marketing
- Billboard Marketing
To understand how digital marketing works it is highly recommended to pursue a digital marketing certification to get certified. It is one of the best ways to learn the different processes of digital marketing.