Marketing opportunities are all about telling people what they need before they need it. Now, let me tell you what you need. Ask yourself these questions:
1. Am I Happy?
2. Does my career/job fulfill me?
3. Do you want to travel, but still get a paycheck?
4. Would you like opportunities to ditch the boardroom and gas cost?
5. Are you interested in a career in marketing?
Now, If you answered yes to any of these questions, then you need a digital marketing career. A career in digital marketing offers opportunities for freedom, adventure, and fulfillment. Everything is going digital with the rise of internet usage on a daily. So, why not power your next career through a little googling and gain your freedom back. Now, what does Digital marketing do?
What Is Digital marketing?
Secondly, Digital marketing is electronic marketing that can reach a larger range of audiences than traditional marketing. Digital marketing opportunities are present everywhere and a part of every company. We see digital marketing every time we open our email, open our web browser, and when we go to a website.
Digital marketing has many routes that can be taken. The most common routes are listed below:
1. SEO optimizations
2. Social media marketing
3. Content marketing
4. Analytics
5. Paid ad
Digital marketing opportunities continue to grow as internet usage grows. Leaving any future marketing expert with endless opportunities to grow. For now, we will give a brief overview of the most common routes listed above.
SEO is about customizing content to increase a party’s chances of attracting attention.
Social media marketing is using social media platforms to attract new and maintain old customers.
Content marketing is making content that helps attract new customers and add value to your brand.
Analytics is all about the data behind the target marketing
Paid Ads is the skill of using paid ad instead of organic search to market to potential clients
Digital marketing can be done in any field or company or if you brave freelance. Work is always available as the internet is continuously growing.
Are Freelance opportunities better than working at a company?
Thirdly, There is no right or wrong way to do digital marketing. If you have good self-discipline and don’t mind the up and down income level, think freelance. If you can handle stress levels since being a one-person marketing team, then freelance can be an option. If you don’t mind continuously learning different skills, then freelance is a great opportunity for you. Freelance, like all jobs, has its ups and downs and comes down to your own preference and what you describe as freedom. Freelance looks for work using websites like Fiverr or messaging people directly for work, knowing what you’re comfortable with, and going with that.
How can I get qualified opportunities for this career?
Lastly, there are many opportunities available to learn how to become a digital marketing expert. Google certification has many opportunities for a person to learn digital marketing skills. Google offers a digital marketing certificate course and a couple of other courses surrounding digital marketing like google or Facebook ad management if you have other interests.
There are also institutions like the International Institute of digital marketing that train people in various areas in digital marketing and have international recognition, so their certificates can be used in any country, unlike other courses.
Conclusion
In conclusion, Digital marketing is a flexible career with many career opportunities with much online training available to you through different websites. Digital marketing also offers freedom to anyone pursuing this career. Digital marketing is perfect for anyone looking for a challenge, loves learning, adventure. I would also encourage anyone looking for training. I would suggest training with the International Institute of digital marketing.
About Author
Currently, I am a 28-year-old global business and marketing college student, who has acquired many skills in many different industries. I started my digital marketing career trying to find career freedom after interning as an international consultant for the Richardson of Commerce.