What is a Digital Marketing Plan?
A digital marketing plan is the core document you’ll use to map out how you market your brand or product in digital spaces.
Who is GREY ADVERTISING?
What is Advertising? Advertising is the activity or profession of producing advertisements for commercial products or services. Advertising is a great support for any business, as it becomes one of the greatest support to introduce any new business, product, or services. An advertisement with a good message and great audience appeal can carve a great market for the specific brand and the company too.
GREY ADVERTISING is a strategic Advertising Agency based in Cape Town.
We’ve dedicated our time to understanding what works and what doesn’t when it comes to brand acceleration and innovation — so you don’t have to.
We’ve been helping brands develop and define their voice since 2021. The times may have changed, but our love for creativity and problem-solving hasn’t.
What is GREY ADVERTISING` s mission?
At GREY ADVERTISING, we take care of your creative and strategic needs so you can focus on running your business at its full potential.
We’re driven by technology as much as design and content to ensure we fulfill our key mission of helping our clients achieve their successful future.
Target market
- Businesses that want to develop their branding
- Small businesses.
- We`ll established business who are looking for a creative, modern and innovative approach.
Short term goals
- Control the Marketing department of 4 businesses by the end of 6 months.
- Have 20 advertisements published by the end of 6 months
- Publish 4 websites by the end of 6 months
Long term goals
- Have 9 clients by the end of 1 year.
- Have 50 advisement published by the end of 1 year
- Promote 10 events.
- Publish 15 websites at the end of 1 year.
Market Research
The South African advertising industry is projected to grow from 1.35 billion U.S. dollars in 2011 to 3.24 billion U.S. dollars by 2023,
owing to factors such as the growing number of advertising agencies, increased advertising spend by enterprises and the growth in digital and mobile advertising.
Competition in the market
- Kilmer & Cruise
- MADE Agency
- Derrick
- Hello Computer
Strategy Plan
1. Create a webpage
A website creates a social presence for a business. A website bridges the gap of communication between the business and consumers.
2. Establish your brand
GREY ADVERTISING is a full service agency that caters for a the creative and strategic needs. Run by young enthusiastic creatives.
3. Sign in to Google My Business
Having a GMB allows a business to maximize its chances or an increase in local organic searches, highlighting positive reviews, along with other benefits.
4. Start a blog linked to a webpage
Show your business to be a thought leader. Sharing your area of expertise through a blog will enable you to build credibility with your audience.
5. Stay on top of your competition
GREY ADVERTISING solve` s the Key Problem for the Client. Advertising is more than just ads. Advertising is how the client shows itself to the world. GREY ADVERTISING helps a client with how the client approaches technology, social media, and selling its product.