There are thousands of donut shops across the world. People love grabbing a fresh, warm donut in the morning before they head to work or school. With so much competition, it is important to find ways to make your business unique. Below is a digital marketing plan to help launch any donut shop to success.
Determine your current success
It is important to measure the current success because knowing where your business is starting will help you determine if your efforts have had a positive or negative impact. There are many ways to determine the success of your business. One way is to measure your current social media success. Make sure to create a weekly posting schedule so that you are able to plan your posts in advance. This will ensure that you have a dedicated time to post and will prevent any mistakes in case you forget. Another way is to determine how many people currently visit your website. Measure the amount of traffic the site gets, as well as how long people stay on the site before clicking away.
It is crucial to write out what the business vision is. Vision is what you imagine you want to do with your business. Often times people assume that the vision has to be a deep statement about changing the world, but it can be as simple as “getting your day started on the right foot, with the perfect donut.” A donut shop does not have to be overly complicated. It is an amazing feat to make a satisfying donut that people look forward to on their drive to work or school. This gives your business meaning and a reason why people should visit.
Determine who your target audience is
Without a target audience, a business can get lost. Donut shops usually target people on their way to work or school. This is great because now the target audience has been set to people aged 18-40 who drive to work or drive their kids to school. I have not included people aged 6-18 who may be in school because ultimately it is up to their parents whether they stop or not. It will be the donut shop’s job to convince the parents that stopping for a donut once a week minimum will make their child happy. I also set the limit at 40 because after a certain age people won’t really stop at a donut shop for breakfast and they will make a healthier alternative at home. Once the target audience has been decided, you will need to curate your website and social media content to bring people in that range in.
Set goals to keep your business on track to success. SMART goals are an easy way to write goals that are perfect for your business. SMART stands for:
By making sure your goals follow all of the above criteria, you will have created an attainable goal. SMART goals are flexible and can be used to create goals for all aspects of business. You can create goals for employees, marketing team, and even the manager.
Now you’re ready to create a digital marketing strategy for your donut shop! Use the tips above and get started! We would love to see what you create, comment below your tips.