Health Coaching Industry
Health Coaching is a highly specialized industry and can be practiced in various forms. It looks to use evidence-based skillful conversations, clinical interventions and strategies to actively and safely engage clients & patients into their health behavior change.
Group coaching – typically applicable to groups of two or more people and is often requested by corporate clients for their employees. It can also be offered as a cheaper solution to those who may not be able to afford one-on-one coaching.
Individual coaching – well suited to individuals who may desire more tailored support, time and guidance from their Health Coach. This approach might be preferred by people who have unique needs such as a chronic condition or very specific goals.
Offline vs online
Health coaching originally originated with face-to-face interactions; however, recent technology advancements have allowed for an online experience both on the part of the coach and the client.
One of the many benefits of the virtual format is its ability to cross geographical barriers and create greater access to coaching services, such as in rural areas. In this burgeoning market, there is a long list of niche Health Coaching specialties, including a dedication to creating highly personalized programs to better their clients’ lives.
Measuring current success.
Measuring where you are and what your current success is at the moment is of utmost importance, as this will help you identify your areas for improvement, what has worked well with your clients in the past, and what is most likely to work to keep them engaged.
Depending on how you approach your audience and the method you use, whether is Facebook, Instagram, E-mail, or through your website. The following tools will come super handy.
Website. For health coaches who already own a website and engage their customer through it, Google Analytics offers a powerful activity tracking feature, which will provide you with information, such as Website Visits, Visitor Demographics, Traffic Sources, Popular Pages, Time on Site, Conversions, Cost Per Conversion and more.
Email. A great option when it comes to engaging customers is to create a newsletter to share relevant and valuable information with your network of customers, prospects and subscribers.
Newsletters give you direct access to your audience’s inbox, allowing you to share engaging content, promote your sales and drive traffic to your website.
A very powerful tool here is an Email Marketing provider called Moosend, who currently runs an offer for unlimited sends to a Maximum of 1000 unique subscribers without having to spend a single dollar.
They also provide statistics inside their platform, and the option to track your campaigns with Google Analytics. Great way to start out, isn’t it?
Instagram. In case you engage with your customers through Instagram, there are multiple tools for Data Visualization & Analysis out there. The most used by many Instagramers is Instagram Insights, click here for a quick lesson on how to use it.
Facebook. Same goes for Facebook, although Facebook provides its own analytics website. Which can make the work easier. If you do not know how to use Facebook analytics, I suggest watching this short video. It is a Facebook analytics short tutorial.
Having a good set of marketing goals covers a range of different measures to help set, review and control performance across all digital marketing platforms.
You can do this by simply setting up 3 short and 3 Long term goals, where you specify where you are at the moment, and where you would like to be within 6 months and 1 year. Then after you will need to specify how you will get there, and how you will be implementing the tools that will take you to your desired goal.
Example Short Term Goals:
- Within three months, I want to have 3 clients.
- Within six months, I want to have at least 500 followers on Instagram
- Within 12 months, consistent engagement
Example Long Term Goals:
- Within 8 months, I want to have 7 clients per month.
- Within 12 months, I want to have at least 1000 followers on Instagram
- Within 12 months, I want to see profits for the business
Find your Niche
According to your demographics, and this is something you can quickly find out by checking your Social media statistics. Who is most likely to look at your program and offers, male or female, age, location, language?
finding out who you are going to target, it is quite important, simply because by narrowing down to certain categories you can attract a more focused audience and will also help you make content that will keep your audience engaged.
· Gender : Men
· Age : 20 – 40
· Location : Anywhere – (Online coaching avail)
· Language : English, Spanish
· Interests : Sports, Men’s Health, Healthy eating.
· Weight loss
· Muscle gains
· Healthier lifestyle
How to build and increase your audience?
Building a thriving social media community can be a little challenging when you do not know your audience. That is why exploring options such as holding contests, games, etc. Can help you achieve a list of your ideal fans. Those who will actively engage with your content, share it with their friends, and ultimately, become paying customers.
Here are a few ideas:
1. Understand, research and use the most trending Hashtags
2. Follow and like Similar Users
3. Post on a daily basis.
4. Host photo contests and raffles.
What Is A Unique Selling Point? In marketing a USP is that characteristic that makes your product or service better than your competitors. In online marketing, communicating your USP clearly and quickly is one of the keys to getting potential customers to convert on your site.
The following article gives you 5 ways to develop your USP, check it out.